From scroll to conversion: decoding the essential metrics

‍

For those who deal with social media management on a daily basis, an ill-fitting analysis is like navigating a sea of uncertainties, unsure if desired outcomes are being achieved. However, with the constant changes in the digital world, from relentless algorithms to shifting consumer behaviors, do metrics from the past still hold relevance today?

In this article, we delve into this transformation, from the days when follower count dictated success, to the present, where engagement and tangible conversions take center stage. Don't miss out on this journey!

The new frontier of social media success

‍

Remember the days when follower was the ultimate marker as the indicator of success on social media? And likes? Ah, how those metrics used to be hailed as the pillars of online recognition! However, here's the truth we didn't fully acknowledge at the time: those numbers don't always tell the whole story.

‍

While a surge in followers may seem impressive at first glance, this metric doesn't truly reflect the essence of interaction. Likes, known as a measure of "vanity," may offer a positive perspective, but do they truly represent the value of your content?

Meaningful Connections

‍

In today's digital landscape, quality reigns supreme over quantity, and engagement serves as a crucial metric in any social media strategy. While likes hold significance, metrics such as shares and "saves" take precedence in gauging user involvement.

‍

Paying attention to engagement is key to understanding what is captivating or disinteresting your audience in your posts. This metric functions as a vital compass, directing your content strategy and aiding in content selection. When it comes to videos, it's essential to scrutinize views and shares alongside "saves," as they assume a pivotal role.

‍

Just imagine: instead of hundreds of empty likes, having dozens of genuine comments and enthusiastic shares. It's every social media manager's dream! After all, the true value lies not in quantity but in the quality of audience interaction.

Maximize reach, gain relevance

‍

In recent times, social media algorithms have proven to be quite the enigma.  Constantly updated, what works today may not work tomorrow, making it challenging to reach your target audience with the right content.

‍

We've just mentioned on a fundamental point in this process: interactions. They breathe life into your platforms and create genuine connections among users. However, there's another equally crucial aspect to consider: without a good reach, the most valuable interactions risk going unnoticed. It's not enough to just create quality content; you also need to know how to get it to your target audience.

‍

So, you already know that this is a critical metric for measuring the success of your posts. But how can you use this data to your advantage? Imagine you're a small local business and you share a photo of your latest product on your Facebook page. By analyzing the reach of that post, you discover that it reached thousands of people. This indicates that your message is reaching a significant audience, which can result in more potential customers getting to know your store. With this insight, you can adjust your marketing strategies, perhaps investing more in visual content or promoting your posts to further increase reach.

‍

But here's a small disclaimer, which shouldn't be news to you - expanding reach is not an easy task. It requires a strategic and creative approach. You need to produce content that is naturally shareable, that sparks interest and is relevant to your audience, encouraging them to share it with friends.

Let's discuss conversions?

‍

On social media, every scroll presents a business opportunity. This is undoubtedly a turning point. For companies aiming to boost sales or leads through social platforms, overlooking conversion rates is a misstep.

‍

Imagine this scenario: a user is scrolling through your feed and suddenly comes across a post from your company. They read the content, become intrigued, and decide to click on the link to learn more. Here lies the essence of the true value of conversions. Now, let's suppose your company has launched a new service and decided to promote it on social media. You've posted the content and included a direct link to the purchase page on your website. The result? Every time someone clicks on that link and makes a purchase, there's another conversion moment.

‍

However, there's a crucial point in this process you can't overlook: understanding your target audience's journey. As you know, conversions are much more than mere transactions. They tell a story, a journey unfolding before consumers' eyes. Every click, every interaction, every share is a crucial piece in that path.

‍

As you gain a deeper understanding of user behavior, you can refine your strategies, making each touchpoint more effective and impactful. Understanding consumers' desires and needs allows you to create engaging experiences that inspire them throughout their entire buying journey.

‍

As you likely know, in the intricate ecosystem of social media, every scroll, click, and interaction is more than just a fleeting action - it's an opportunity to build connections, generate business and leave a lasting impact.

‍

As algorithms evolve and users navigate a vast and ever-changing ocean of content, it's crucial to adapt, innovate, and continually refine conversion strategies.

‍

Count on us to unlock the potential of your social media! 😉

‍

Author: Andreia Faria - Copywriter

‍

5 e-mail marketing strategies to win over your audience

‍

Email marketing remains one of the most effective and most undervalued strategies in creating long-lasting relationships with consumers. 

‍

Despite several statistics showing that this strategy is responsible for one of the highest ROIs (Return on Investment), many companies still do not give it the value it deserves. Does this profile fit your company? 🤔

‍

With a well-defined strategy, email marketing allows you to achieve very significant results, but also to create a deep connection with your customers. In a world full of competition, that's something your brand should strive for. 

‍

Throughout this article, we will explore 5 email marketing strategies that you should start implementing in your company or brand, as well as some practical examples that will help you better understand their application. So don't stop here, follow us until the end of the article!

‍

‍

1 - A well-segmented audience is half the battle

‍

Having a database full of contacts is very important, but we can accurately say that knowing how to segment it is much more relevant. 

‍

You should segment your contact list based on specific criteria so that you can send relevant and personalized messages to your audience. You can do this segmentation by location, interests, purchase history, or even specific behaviors on the website.

‍

For example, if you have an online clothing store, you can send emails with exclusive promotions on women's clothing only to that gender.

‍

2 - In the digital world, promptness is an advantage

‍

Email automation is another strategy that can bring very positive results for your company. This tool allows you to send messages automatically based on specific actions that your subscribers take.

‍

For example, it has certainly happened to you to place some items you were thinking of buying in the shopping cart of a website and not complete the purchase. After a few minutes you receive an email, "Psssst... I think you forgot something!”, you get curious, open the email, and actually remember that you haven't completed the purchase yet. This strategy increases the chances that your potential customer will come back to the site and finish the purchase.

‍

3 - Grabbing attention is key to success

‍

Every day we receive dozens or even hundreds of emails with advertising, and many pass us by completely. 

‍

Therefore, it is essential that you create short, relevant, and intriguing subjects that arouse your subscriber's curiosity to know more. The first level is always the hardest to overcome. Once the email is opened, the user is receptive to what you have to communicate.

‍

For example, you need to launch a summer campaign about your sunscreens, which will have an incredible promotion. Instead of writing "Summer Sale", a title that is not very catchy and easily ignored, try something like "Do you want to have radiant skin?". 😎✨", a short question that goes straight to the users' needs and adds an emoji or two to catch the eye among dozens of text-only subjects.

‍

‍

‍

4 - We all like to feel important

‍

Once you have achieved the most difficult thing, getting the user to open your email, you must ensure that the content you have to offer is relevant and reflects their needs and interests.

‍

You can and should personalize your emails by taking into account information you have about each of your subscribers, such as starting the email by directly addressing the person's name, purchase history, special birthday offers, or identified preferences. In addition, you can include exclusive content such as tutorials, tips, and special offers.

‍

For example, you can use the information about your customer's birthday to send them a congratulatory email. In that same email, you can include a gift voucher with a special discount to celebrate the day and also communicate some first-hand news that makes him feel special and relevant to your brand.

‍

5 - Say what you want, clearly and directly

‍

A clear and direct CTA (call-to-action) is essential for your subscribers to take the action you want. 

‍

Use action verbs like "Buy Now", "Explore Further" or "Subscribe" and position the CTA in a prominent place, visible on both mobile and desktop devices, to increase click-through rates and conversions.

‍

For example, you can create a sense of urgency in your subscribers by encouraging immediate action. To do this, you can add elements to your CTA such as: countdown to a special promotion that is about to expire or highlight an offer limited to a certain period. These actions create a sense of urgency in the user and motivate them to act promptly.

‍

‍

Now that you've explored a bit more about the benefits of using email marketing strategies in digital communication, do you feel ready to start applying them to your brand? 

‍

Studies show that most consumers prefer to receive marketing communications through email, compared to other channels such as social media or online ads. Therefore, it is crucial that you use the 5 strategies we share to start seeing positive results in your digital communication.

‍

Don't forget to analyze the results, perform A/B tests and adjust your strategy based on your subscribers' feedback. Email marketing is a powerful tool, but the secret to success is listening to your audience.

‍

Take every opportunity to create impactful and relevant communication through email marketing. 

‍

If you liked this article, we recommend that you complement your reading with 7 Common Digital Marketing Mistakes to Avoid. 🤓

‍5 Graphic Design Trends to watch out for in 2023

‍

The world of graphic design is not watertight, it is constantly changing, especially due to the rapid technological and social transformation happening a bit all over the world. 

‍

Stay tuned, because in this blog post, you'll discover 5 graphic design trends you can't miss this year. Read on and dive into the world of graphic design in 2023!

‍

‍

‍

If 2022 was marked by creativity and pragmatism, 2023 is undoubtedly the year of intentional expressiveness in design. 

‍

We can expect more boldness, extravagant colors, and more advanced technologies in various design styles and personalities. These new digital design trends will bring new life and a more striking personality to your favorite brands, giving a boost to both web and print visual art styles.

‍

Trend 1: The future of graphic design goes through AI

‍

Artificial Intelligence (AI) is no longer a novelty in our lives, but the year 2023 has left in store for designers a new way of working. The biggest change in the world of graphic design is, without a doubt, the way designs will be made.

‍

Plugins and other tools have always been part of the everyday life of graphic designers, but with many reservations regarding their full potential. Tools like Figma have helped democratize the use of plugins, and now the software is used for much more than what it was pre-designed for. Applications such as Runway, have made content that could previously take hours of expert work to design, available in minutes. Tools like Cavalry already allow the procedural and node-based design to be created without the need for expensive 3D software. In addition to these tools, we could not fail to mention Midjourney. This AI-based tool allows any user, with or without design knowledge, to create incredible and realistic digital images in a matter of minutes.

‍

AI will undoubtedly be an impressive support to elevate the work of graphic designers, but it will also impose new challenges on them that they must be prepared to face!

‍

‍

Trend 2: In 2023, we follow a new paradigm – More is More

‍

The shift from Gen Y (Millennials) to Gen Z has had a profound impact on the design world. The minimalism that marked the visual communication of our favorite brands in recent years is now giving way to "maximalism". More and more designers are opting for more chaotic approaches to visual expression.

‍

This new concept mixes analogue and digital techniques, confronting color and photo overlays with expressive type and illustrations, integrating multiple design styles, in a futuristic way.

‍

‍

‍Trend 3: Consumers want MORE authentic designs and brands

‍

Nowadays, with easy access to all kinds of information online, brands can no longer look at their audiences as uninformed people. Consumers demand more from brands, they look for aspects that convey credibility and trust in their products and services and the way they make them.

‍

One way for brands to gain the trust of their audiences is through the creation of authentic, high-quality images and videos. Instead of using staged images and artificial content, designers should opt for creating authentic and compelling visual images that convey more sensations than just the need to buy. Consumers want to create personal connections and feel emotions. Only by arousing these feelings will brands gain more and more followers.

‍

Beyond their visual image, brands that prioritize conveying a transparent and honest message are winning the hearts and choices of consumers. One example to be inspired by is Patagonia. This brand is known for its commitment to transparency and sustainability, and in all its visual content it seeks to show the manufacturing process of its products and promote the sharing of feedback from its customers to improve its operations.

‍

‍

Trend 4: Eco-conscious design

‍

The new generations' concern for sustainability and protecting our planet has promoted a positive impact and wake-up call in the way brands communicate and develop their products. The world has woken up to the huge contribution that the digital industry has on our ecological footprint. 

‍

By 2023, sustainability will undoubtedly mark the world of graphic design with the growing awareness of the environmental impact of consumer goods and packaging. Many designers are already looking at ways to reduce their carbon footprint by using more sustainable materials in their work, less intense colors in packaging development, and opting for more minimalist designs.

‍

This trend will continue to grow as more and more brands and designers recognize the importance of creating eco-friendly products and packaging.

‍

‍

‍Trend 5: Metaverse

‍

Ever since Mark Zuckerberg launched the Metaverse, it has been central to discussions about technology and digital design, and this is already seen as one of the biggest tech trends for this year.

‍

To create immersive experiences with brands, designers must be able to combine physical and digital environments, through AI, AR, VR, and IRL. These areas are evolving incredibly fast and to stay one step ahead of the competition you should explore more about this new universe.

‍

The Metaverse also offers great opportunities for brands, who can use this technology to add value to their offering and consistency to their identity. By 2023, it is predicted that there will be more references to metaverse culture in projects such as game-inspired 3D illustrations or AI avatars. 

‍

If you haven't dived into this new digital world yet, we seriously advise you to find out a little more about what this game developed by the founder of Facebook has to offer.

‍

‍

The forecasts for 2023 couldn't be more encouraging, at least when it comes to graphic design.

‍

The new trends that will mark the industry promise to bring incredibly creative designs full of color, boldness, and reality. If you work as a graphic designer, keep abreast of these new concepts to create fresh, modern and visually striking designs. 

‍

We're looking forward to the color palette that 2023 will bring to liven up our online communication!

‍