Threads: Descobre o que é e por que representa uma nova oportunidade para as marcas!

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A Meta, criada por Mark Zuckerberg, detentora das redes sociais Facebook, Messenger, Instagram e WhatsApp, criou em 2019 uma versão "beta" de uma nova aplicação.

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Em julho de 2023, o palco é do Threads! Esta nova versão brilha com novas funcionalidades que vão fazer a tua experiência de comunicação atingir um novo patamar.

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Preparado para uma revolução na forma como te ligas ao mundo digital? Continua a ler o nosso artigo e descobre esta nova plataforma que conquistou milhões de utilizadores desde o seu lançamento.

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‍O que é?

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Esta nova plataforma digital é um concorrente direto do Twitter, possibilitando a conversação textual gratuita entre subscritores e comunidades para debater variados temas. Basicamente, assemelha-se a uma versão do Instagram com foco no texto.

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O frenesim que acompanha o lançamento de uma nova plataforma já é bem conhecido, no entanto, neste caso, superou todas as expectativas.

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Sabias que numa semana, o novo aplicativo atingiu o impensável número de 100 milhões de subscritores?

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Isto dá o mote para as infinitas potencialidades que este novo canal pode proporcionar às marcas, mesmo não estando prevista a introdução de publicidade… pelo menos para já!

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Desvenda os segredos desta nova plataforma

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- É necessário ter uma conta Instagram para aceder ao Threads;
- Facilita a partilha de atualizações de texto com amigos próximos no Instagram;
- Podem ser partilhados posts com o máximo de 500 carateres;
- Possui uma secção de conversas para participar em discussões públicas com outras pessoas;
- Permite partilhar fotos com amigos próximos no Instagram, assim como links e vídeos até 5 minutos de duração;
- É possível responder, repostar e citar publicações de outros utilizadores;
- Não permite Stories ou Reels;
- Pode ser acedida não só pela app mas também pelo browser.
- Inclui conteúdo em formato Gif;
- Ainda não se encontra disponível na Europa.

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Será esta uma nova oportunidade para as marcas?

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As principais marcas que conhecemos, com milhares de seguidores em diversas plataformas sociais, já aderiram ao Threads.

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A estratégia é simples, mas eficaz: incitar os utilizadores a investirem numa conversa, partilha sobre um tema, ou questionário. Uma pergunta simples como "Seguidores, como estão hoje?” pode gerar uma grande interação e, consequentemente, construir uma comunidade que apoia a marca.

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Mas não são só as marcas de renome que estão a investir o seu tempo no Threads. Marcas menos conhecidas também têm um potencial promissor nesta nova rede social, onde podem promover pequenos desafios aos seus seguidores em troca de vouchers ou outros tipos de prémios. O objetivo é sempre criar uma certa agitação e presença na mente dos utilizadores, que naturalmente espalharão o nome da marca, atingindo assim um público orgânico mais vasto.

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Tendo em conta o futuro incerto do Twitter, o Threads aparece como sendo mais uma alternativa para as empresas, evidenciado pelo facto de um grande número de influencers terem migrado para a nova plataforma. As marcas terão mais uma oportunidade de criar buzz online e por conseguinte, na mente de milhares e milhares de seguidores.

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Mas, nem tudo é tão fácil como parece. Ao contrário do que se esperaria, a nova rede da Meta terá de aumentar a presença de publicidade no futuro. Além disso, terá de lidar com o facto de ainda não estar, ou melhor, não poder estar disponível na Europa devido às regulamentações europeias de proteção de dados. A Europa é um mercado demasiado significativo para ser excluído deste projeto, no entanto, muitos utilizadores conseguem contornar essa limitação e aceder à plataforma através de VPNs.

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Já te perguntaste como as marcas vão encontrar o equilíbrio entre estar presente na plataforma e envolver o público de forma autêntica?

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Não há dúvida de que o Threads está a sacudir o mundo digital, ganhando cada vez mais destaque. Este novo desafio lançado às marcas sublinha a importância de nos mantermos constantemente atualizados no universo digital, com o objetivo de proporcionar a melhor proposta de valor aos nossos clientes.

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E tu, estás pronto para explorar este espaço inovador?

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Uma coisa é certa: estar aqui é um passo crucial, e podemos assegurar-te disso! 💥

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Autor: Filipe Simões, Estagiário de Formação de Técnico de Marketing FCT (Formação em Contexto de Trabalho)

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From scroll to conversion: decoding the essential metrics

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For those who deal with social media management on a daily basis, an ill-fitting analysis is like navigating a sea of uncertainties, unsure if desired outcomes are being achieved. However, with the constant changes in the digital world, from relentless algorithms to shifting consumer behaviors, do metrics from the past still hold relevance today?

In this article, we delve into this transformation, from the days when follower count dictated success, to the present, where engagement and tangible conversions take center stage. Don't miss out on this journey!

The new frontier of social media success

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Remember the days when follower was the ultimate marker as the indicator of success on social media? And likes? Ah, how those metrics used to be hailed as the pillars of online recognition! However, here's the truth we didn't fully acknowledge at the time: those numbers don't always tell the whole story.

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While a surge in followers may seem impressive at first glance, this metric doesn't truly reflect the essence of interaction. Likes, known as a measure of "vanity," may offer a positive perspective, but do they truly represent the value of your content?

Meaningful Connections

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In today's digital landscape, quality reigns supreme over quantity, and engagement serves as a crucial metric in any social media strategy. While likes hold significance, metrics such as shares and "saves" take precedence in gauging user involvement.

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Paying attention to engagement is key to understanding what is captivating or disinteresting your audience in your posts. This metric functions as a vital compass, directing your content strategy and aiding in content selection. When it comes to videos, it's essential to scrutinize views and shares alongside "saves," as they assume a pivotal role.

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Just imagine: instead of hundreds of empty likes, having dozens of genuine comments and enthusiastic shares. It's every social media manager's dream! After all, the true value lies not in quantity but in the quality of audience interaction.

Maximize reach, gain relevance

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In recent times, social media algorithms have proven to be quite the enigma. Constantly updated, what works today may not work tomorrow, making it challenging to reach your target audience with the right content.

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We've just mentioned on a fundamental point in this process: interactions. They breathe life into your platforms and create genuine connections among users. However, there's another equally crucial aspect to consider: without a good reach, the most valuable interactions risk going unnoticed. It's not enough to just create quality content; you also need to know how to get it to your target audience.

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So, you already know that this is a critical metric for measuring the success of your posts. But how can you use this data to your advantage? Imagine you're a small local business and you share a photo of your latest product on your Facebook page. By analyzing the reach of that post, you discover that it reached thousands of people. This indicates that your message is reaching a significant audience, which can result in more potential customers getting to know your store. With this insight, you can adjust your marketing strategies, perhaps investing more in visual content or promoting your posts to further increase reach.

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But here's a small disclaimer, which shouldn't be news to you - expanding reach is not an easy task. It requires a strategic and creative approach. You need to produce content that is naturally shareable, that sparks interest and is relevant to your audience, encouraging them to share it with friends.

Let's discuss conversions?

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On social media, every scroll presents a business opportunity. This is undoubtedly a turning point. For companies aiming to boost sales or leads through social platforms, overlooking conversion rates is a misstep.

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Imagine this scenario: a user is scrolling through your feed and suddenly comes across a post from your company. They read the content, become intrigued, and decide to click on the link to learn more. Here lies the essence of the true value of conversions. Now, let's suppose your company has launched a new service and decided to promote it on social media. You've posted the content and included a direct link to the purchase page on your website. The result? Every time someone clicks on that link and makes a purchase, there's another conversion moment.

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However, there's a crucial point in this process you can't overlook: understanding your target audience's journey. As you know, conversions are much more than mere transactions. They tell a story, a journey unfolding before consumers' eyes. Every click, every interaction, every share is a crucial piece in that path.

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As you gain a deeper understanding of user behavior, you can refine your strategies, making each touchpoint more effective and impactful. Understanding consumers' desires and needs allows you to create engaging experiences that inspire them throughout their entire buying journey.

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As you likely know, in the intricate ecosystem of social media, every scroll, click, and interaction is more than just a fleeting action - it's an opportunity to build connections, generate business and leave a lasting impact.

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As algorithms evolve and users navigate a vast and ever-changing ocean of content, it's crucial to adapt, innovate, and continually refine conversion strategies.

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Count on us to unlock the potential of your social media! 😉

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Author: Andreia Faria - Copywriter

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Threads: a new game-changing opportunity for brands!

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In 2019, Mark Zuckerberg's company, Meta, which owns the social media platforms Facebook, Messenger, Instagram, and WhatsApp, developed a "beta" version of a new application.

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In July 2023, the spotlight is on Threads! This new version shines with new features that will take your communication experience to the next level.

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Are you ready for a revolution in how you connect with the digital world? Keep reading our article and explore this new platform that has captured millions of users since its launch.

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‍What is it?

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This new digital platform is a direct competitor to Twitter, enabling free text conversations among subscribers and communities to discuss various topics. Essentially, it resembles a text-focused version of Instagram.

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The excitement that accompanies the launch of a new platform is already well-known, but in this case, it has exceeded all expectations.

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Did you know that within a week, the new application reached the unthinkable number of 100 million subscribers?

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This sets the stage for the countless possibilities that this new channel can offer to brands, even though the introduction of advertising is not planned… at least for now!

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Unveil the secrets of this new platform

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You need an Instagram account to access Threads;
It makes it easy to share text updates with close friends on Instagram;
Posts can be shared with a maximum of 500 characters;
It has a conversation section for engaging in public discussions with others;
You can share photos with close friends on Instagram, as well as links and videos up to 5 minutes long;
You can reply, repost, and quote other users' posts;
It doesn't support Stories or Reels;
It can be accessed not only through the app but also via the browser;
It includes GIF content;
It is not yet available in Europe.
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Is this a new opportunity for brands?

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Major brands we know, with thousands of followers across various social platforms, have already embraced Threads.

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The strategy is simple yet effective: encourage users to engage in conversation, share thoughts on a topic, or participate in a poll. A simple question like "Followers, how's your day going?” can generate significant interaction and, consequently, build a community that supports the brand.

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But it's not just well-known brands investing their time in Threads. Lesser-known brands also have promising potential on this new social network, where they can promote small challenges to their followers in exchange for vouchers or other types of rewards. The goal is always to create a buzz and presence in the minds of users, who will naturally spread the brand's name, reaching a broader organic audience.

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Considering the uncertain future of Twitter, Threads emerges as another alternative for businesses, highlighted by the fact that a large number of influencers have migrated to the new platform. Brands will have another opportunity to generate online buzz and, consequently, in the minds of thousands and thousands of followers.

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However, not everything is as straightforward as it seems. Contrary to expectations, Meta's new network will have to increase its advertising presence in the future. Additionally, it will have to deal with the fact that it is not yet, or rather, cannot be available in Europe due to European data protection regulations. Europe is too significant a market to be excluded from this project; however, many users can bypass this limitation and access the platform through VPNs.

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Have you ever wondered how brands will strike a balance between being present on the platform and engaging the audience authentically?

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There's no doubt that Threads is shaking up the digital world, gaining more prominence by the day. This new challenge presented to brands underscores the importance of staying consistently updated in the digital realm, with the aim of providing the best value proposition to our customers.

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And you, are you ready to explore this innovative space?

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One thing is certain: being here is a crucial step, and we can assure you of that! 💥

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Author: Filipe Simões, Intern in Marketing Technician Training - WTC (Workplace Training in Context)

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5 e-mail marketing strategies to win over your audience

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Email marketing remains one of the most effective and most undervalued strategies in creating long-lasting relationships with consumers.

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Despite several statistics showing that this strategy is responsible for one of the highest ROIs (Return on Investment), many companies still do not give it the value it deserves. Does this profile fit your company? 🤔

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With a well-defined strategy, email marketing allows you to achieve very significant results, but also to create a deep connection with your customers. In a world full of competition, that's something your brand should strive for.

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Throughout this article, we will explore 5 email marketing strategies that you should start implementing in your company or brand, as well as some practical examples that will help you better understand their application. So don't stop here, follow us until the end of the article!

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1 - A well-segmented audience is half the battle

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Having a database full of contacts is very important, but we can accurately say that knowing how to segment it is much more relevant.

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You should segment your contact list based on specific criteria so that you can send relevant and personalized messages to your audience. You can do this segmentation by location, interests, purchase history, or even specific behaviors on the website.

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For example, if you have an online clothing store, you can send emails with exclusive promotions on women's clothing only to that gender.

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2 - In the digital world, promptness is an advantage

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Email automation is another strategy that can bring very positive results for your company. This tool allows you to send messages automatically based on specific actions that your subscribers take.

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For example, it has certainly happened to you to place some items you were thinking of buying in the shopping cart of a website and not complete the purchase. After a few minutes you receive an email, "Psssst... I think you forgot something!”, you get curious, open the email, and actually remember that you haven't completed the purchase yet. This strategy increases the chances that your potential customer will come back to the site and finish the purchase.

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3 - Grabbing attention is key to success

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Every day we receive dozens or even hundreds of emails with advertising, and many pass us by completely.

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Therefore, it is essential that you create short, relevant, and intriguing subjects that arouse your subscriber's curiosity to know more. The first level is always the hardest to overcome. Once the email is opened, the user is receptive to what you have to communicate.

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For example, you need to launch a summer campaign about your sunscreens, which will have an incredible promotion. Instead of writing "Summer Sale", a title that is not very catchy and easily ignored, try something like "Do you want to have radiant skin?". 😎✨", a short question that goes straight to the users' needs and adds an emoji or two to catch the eye among dozens of text-only subjects.

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4 - We all like to feel important

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Once you have achieved the most difficult thing, getting the user to open your email, you must ensure that the content you have to offer is relevant and reflects their needs and interests.

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You can and should personalize your emails by taking into account information you have about each of your subscribers, such as starting the email by directly addressing the person's name, purchase history, special birthday offers, or identified preferences. In addition, you can include exclusive content such as tutorials, tips, and special offers.

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For example, you can use the information about your customer's birthday to send them a congratulatory email. In that same email, you can include a gift voucher with a special discount to celebrate the day and also communicate some first-hand news that makes him feel special and relevant to your brand.

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5 - Say what you want, clearly and directly

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A clear and direct CTA (call-to-action) is essential for your subscribers to take the action you want.

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Use action verbs like "Buy Now", "Explore Further" or "Subscribe" and position the CTA in a prominent place, visible on both mobile and desktop devices, to increase click-through rates and conversions.

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For example, you can create a sense of urgency in your subscribers by encouraging immediate action. To do this, you can add elements to your CTA such as: countdown to a special promotion that is about to expire or highlight an offer limited to a certain period. These actions create a sense of urgency in the user and motivate them to act promptly.

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Now that you've explored a bit more about the benefits of using email marketing strategies in digital communication, do you feel ready to start applying them to your brand?

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Studies show that most consumers prefer to receive marketing communications through email, compared to other channels such as social media or online ads. Therefore, it is crucial that you use the 5 strategies we share to start seeing positive results in your digital communication.

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Don't forget to analyze the results, perform A/B tests and adjust your strategy based on your subscribers' feedback. Email marketing is a powerful tool, but the secret to success is listening to your audience.

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Take every opportunity to create impactful and relevant communication through email marketing.

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If you liked this article, we recommend that you complement your reading with 7 Common Digital Marketing Mistakes to Avoid. 🤓

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Threads: Descobre o que é e por que representa uma nova oportunidade para as marcas!

Threads: Descobre o que é e por que representa uma nova oportunidade para as marcas!

‍O que é?

Sabias que numa semana, o novo aplicativo atingiu o impensável número de 100 milhões de subscritores?

Desvenda os segredos desta nova plataforma

Será esta uma nova oportunidade para as marcas?

Já te perguntaste como as marcas vão encontrar o equilíbrio entre estar presente na plataforma e envolver o público de forma autêntica?

Vamos Conversar

Distinções & Parcerias

Lass uns plaudern

Auszeichnungen und Partnerschaften

let's chat

awards and partnerships

Contactos

Kontakte

Contacts

Threads: Descobre o que é e por que representa uma nova oportunidade para as marcas!

Threads: Descobre o que é e por que representa uma nova oportunidade para as marcas!

‍O que é?

Sabias que numa semana, o novo aplicativo atingiu o impensável número de 100 milhões de subscritores?

Desvenda os segredos desta nova plataforma

Será esta uma nova oportunidade para as marcas?

Já te perguntaste como as marcas vão encontrar o equilíbrio entre estar presente na plataforma e envolver o público de forma autêntica?

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From scroll to conversion: decoding the essential metrics

The new frontier of social media success

Meaningful Connections

Maximize reach, gain relevance

Let's discuss conversions?

From scroll to conversion: decoding the essential metrics

Threads: a new game-changing opportunity for brands!

‍What is it?

Unveil the secrets of this new platform

Is this a new opportunity for brands?

Have you ever wondered how brands will strike a balance between being present on the platform and engaging the audience authentically?

Threads: a new game-changing opportunity for brands!

5 e-mail marketing strategies to win over your audience

1 - A well-segmented audience is half the battle

2 - In the digital world, promptness is an advantage

3 - Grabbing attention is key to success

4 - We all like to feel important

5 - Say what you want, clearly and directly

5 e-mail marketing strategies to win over your audience

Vamos Conversar

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