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We are Meta Business Partner: enhanced benefits
This is some text inside of a div block.

We are Meta Business Partner: Enhanced Benefits

Vitamina is now an agency with the Meta Business Partner seal. This recognition is a testament to our experience and expertise, bringing a range of advantages for both partners and clients.

So, what is the practical impact for Vitamina? And, even more crucially, how does it translate into benefits for those who trust us as a business partner?

Let's explore in detail!

What does it mean to be a Meta Business Partner?

By achieving Meta Business Partner status, Vitamina ensures an even more specialized and in-depth approach within the Meta universe. With newfound access to the latest tools, specialized training and strategic insights, we are prepared to provide a competitive advantage, boosting the success of your campaigns.

Choosing a Meta Business Partner means placing your trust in a qualified and experienced marketing team. This partnership can yield results across various actions, tailored to the specific needs of each client:

  • Content personalization is one of the key skills, outlined through the use of advanced Meta tools for effective audience segmentation, ad optimization and budget management.
  • Advanced data analysis provides valuable insights, with this informed approach guiding strategic decisions to optimize campaign performance.
  • Efficient implementation of monitoring tools and management of integrations with other platforms are also areas of expertise, guaranteeing accurate data collection and maximizing campaign effectiveness across multiple channels.
  • Ads on your social media pages can reach new heights with the help of a team intimately familiar with the Meta network algorithm and marketing trends.
  • Continuous consultancy on best practices and new features for creating strategically optimized content for Meta platforms, crisis management and online reputation.
  • Efficient integration of e-commerce tools to boost sales directly on Meta platforms.

How does the program work?

Companies have the opportunity to apply to become Meta Business Partners for various technical and creative solutions, covering categories such as Agency, Ad Tech, Creative Content, Messaging, among others.

Eligibility requirements vary according to the type of solution and usually involve a detailed analysis of the quantity and quality of the company's performance on Meta’s platforms, namely Facebook, Instagram and Messenger.

From this perspective, the process incorporates a set of strict criteria defined by Meta: demonstrated competence in technical skills, a proven track record in driving commercial growth and the achievement of a substantial level of investment in advertising or commercial page management.

Upon receiving the badge, companies join an exclusive group, meticulously assessed for their expertise in the area. They are recognized as trusted specialists, contributing to business expansion, validated by their technical skills and the provision of valuable services.  Potential clients therefore identify the best in the field, from managing ads to selling products or interacting effectively with clients.

In addition to the validation achieved for the agency by meeting these criteria, this recognition represents positioning benefits.

The advantages in practice

As previously mentioned, Meta partners are part of a respected global community with access to unique benefits designed to improve performance.

  • Access to tools, that streamline performance monitoring and optimization for business growth.
  • It ensures that resources are continually updated, keeping up with product developments and sector statistics;
  • Access to training and unique insights, enabling the application of the best strategies to boost clients' businesses;
  • A support network offering expert advice and tailored strategies, strengthening the company's approach to challenges and opportunities.
  • Recognition achieved through badge attribution ensures prominent positioning among specialists.

With the advantages of this program, META's partner agencies, which operate in areas such as campaign management, content marketing or performance monitoring, can meet specific needs of various campaigns and segments. This process not only optimizes operational efficiency but also ensures a more strategic and personalized approach.

Certified experience, impactful results

We are thrilled to be part of this network of partners, as it reflects our experience and dedication to generating impactful results. As a Meta Business Partner agency, Vitamina remains committed to enhancing the experience and outcomes achieved. We are excited to embark on this journey, seeking to strengthen our capabilities and drive the success of our partners and clients.

More than just a mere seal, we view this certification as a constant commitment to excellence and the continuous delivery of value to our clients!

SEO and its relevance in 2024
This is some text inside of a div block.

SEO and its relevance in 2024

What if we tell you that in 2024, SEO will be even more crucial for the online success of your business? If you're not yet up to date on the latest trends of the year, this is your opportunity to discover strategies that can elevate your brand to higher levels.

In a world where emerging technologies are shaping tools and our search methods, it is crucial to analyze predictions and reflect on the implemented strategies. In this dynamic scenario, where evolution is constant, we invite you to explore with us the trends you should apply, to pave the way for a strong and impactful digital presence.

The key to the success of any brand lies in the combination of flexibility and a keen observation of emerging trends. So, keep reading this article to discover how to improve your SEO strategy!

The impact of Artificial Intelligence on SEO — More advantages or disadvantages?

In a scenario of exponential growth, AI once again takes center stage in 2024. Reinforcing itself as a powerful influence/tool in the evolution of search engines and access to information, this is the year when new capabilities for brands are anticipated.

Contrary to the initial perception, AI is now recognized as an ally to optimize digital performance. But how can you use it for your brand? In various ways. Easily unveiling deep insights, automating tasks and providing fully personalized user experiences. Start by using AI to identify relevant keywords for your business, analyze complex data, or even as support for creating engaging content.

For brands, it is also crucial to highlight its value in the interpretation of the user intent. This not only enhances interaction but also ensures the delivery of results more tailored to the search. If we are in an era where AI represents a catalyst for digital success, then it's time to strategically leverage it.

Do you know what Google SGE is?

If we are talking about the revolution in research allied with AI, we have to mention Google's Search Generative Experience (SGE). This is a new approach to search results, that relies on generative AI. The advantage? It allows instant access to a list of suggestions at the top of the results, compiled from various sources, without the need to enter individual web pages.

Currently, the industry is experiencing a wave of anticipation in this new era of innovation. Being discovered by AI will be important, as it indicates that your strategy is aligned and consolidated, to remain relevant in the digital realm.

Being useful for both the audience and brands, it is increasingly important to understand user intentions and maintain technical SEO practices.

The power of local SEO

This will be one of the most important trends that you should enhance, so you can attract customers in your geographic area

Local SEO will help you maintain relevant visibility in the space where you are located. The secret is in optimization of the content and information you put online, to be easily found by local users. And we all know that easiness, as well as speed, are the key elements during the search for a product or service.

When it comes to highlighting your business in the digital world, optimizing local presence is also crucial to win users (and clicks). We are talking about a trump card that you may have forgotten: the Google My Business (GMB) profile. This is your online business card. Precise business information, details about opening hours, exact location, photos and interactions with responses to comments can’t be missing. Additionally, it's important to actively manage reviews, to turn satisfied customers into ambassadors and boost Local SEO.

You should also consider creating keywords that reflect local search terms — these will be a compass for your audience to find you among various online presences. Adapt to the location you are in, incorporating, for example, the city name, local landmarks, or common expressions. For better results, go beyond the "basic" and optimize content for hyper-local searches, promoting events and specific offers based on the user's current location. An extra note: these keywords should be incorporated into website content, descriptions, meta, and tags.

The relevance of Mobile SEO

Maximizing the potential of mobile SEO represents more than a simple competitive advantage; it is an imperative necessity. Considering the prevalence of mobile devices in our daily lives, adapting SEO strategies and ensuring optimization becomes crucial.

If you do so, your website will have a higher probability of achieving top positions in search results. Primarily, this is due to Google's Mobile-First Indexing approach, which uses the mobile version of a website as a basis for determining rankings, even for users searching on desktop devices. Therefore, not optimizing for mobile can result in significant losses in terms of visibility and ranking.

The user experience (UX) is also a key piece in this puzzle. Mobile-optimized websites offer a more positive experience, which is one of the key goals to achieve. Users value smooth navigation with responsive design, adaptability to different screen sizes, fast loading, and intuitive touch navigation

Overlooking these elements could lead to high rejection rates, indicating to Google an unsatisfactory browsing experience. Therefore, it will be important to ensure that your website not only attracts but also retains users. More than a trend, it is a key to building a consistent online presence.

Optimize voice search

We live in an era where technology continues to transform the connection with search engines, given the increasing popularity of virtual assistants. The habit of writing, sending messages and searching through voice commands is growing. For this reason, adjusting content for voice search emerges as a vital element for a truly effective SEO strategy.

Voice search not only reflects a shift in user preferences but also underscores the importance of providing relevant and high-quality content. Search engine algorithms are increasingly focused on identifying and ranking content that responds clearly and informatively to voice queries. Therefore, digital marketing professionals should prioritize creating content that not only answers common questions from their target audience but is also optimized to be easily understood and valuable for voice searches.

One suggestion in this topic is the use of long-tail keywords (more specific keyword phrases). Another is to incorporate a more conversational tone into the content you present. To increase visibility, identify the most frequently asked questions of your target audience to provide direct and concise answers. By recognizing and adapting to this change in user behavior, you can strengthen your online presence and significantly improve visibility in search engines.

Who is always in first place? The user.

Although it is not new, this principle remains important. To surpass SEO goals, content must focus on the user and address search intent. To achieve this, as mentioned earlier, it's crucial to understand the real purpose of the user.

The truth is that this trend is not static. In the coming years, emphasis on user experience and creating content that adds value will continue to stand out, as businesses channel their efforts into producing content optimized for the online space.

While generating valuable content is crucial, in 2024, it is imperative that it is tailored. Invest in the world of on-page optimization, by exploring meta tags, header strategies and keyword placement that distinguish the content. It is also critical that it promotes interaction to create a closer connection with the audience. This will be an effective strategy for generating qualified leads.

A pause to recall this concept: E-E-A-T

Experience, Knowledge, Authority and Trust. Search engines, especially Google, increasingly prioritize content that demonstrates credibility and value in the topics they approach.

Building a reputation as a credible source in a particular sector may be the path to achieving a higher ranking in search engines. So, how can your brand prepare to reach this goal?

  • Develop comprehensive, specialized and high-quality content on a specific topic;
  • Implement a structure on the website that favour the discovery of relevant content;
  • Use webinars, podcasts and social media to interact with the audience and build trust;
  • Produce and share original research, studies and data-driven insights that could not be replicated by AI;
  • Demonstrate that there are real people behind the website, through testimonials or reviews.

Reaching success through advanced SEO strategies in 2024 will be a journey of adaptation. It involves a complex combination of tools and strategies, each aimed at different aspects. As online visibility is synonymous with relevance, refining the SEO strategy is like opening doors to a broader audience.

Now is the time to put these concepts into practice and test the trends we have presented. Who knows, you might see your website climbing the rankings, thanks to the creation of a meaningful connection with your target audience.

We are here to guide you on the journey to the top of the digital ranking!

If you enjoyed this article, we recommend complementing your reading with: https://www.avitamina.pt/blog/mobile-friendly-vs-mobile-first-which-one-is-better

Author: Andreia Faria, Copywriter


LATEST ARTICLES
We are Meta Business Partner: enhanced benefits

We are Meta Business Partner: Enhanced Benefits

Vitamina is now an agency with the Meta Business Partner seal. This recognition is a testament to our experience and expertise, bringing a range of advantages for both partners and clients.

So, what is the practical impact for Vitamina? And, even more crucially, how does it translate into benefits for those who trust us as a business partner?

Let's explore in detail!

What does it mean to be a Meta Business Partner?

By achieving Meta Business Partner status, Vitamina ensures an even more specialized and in-depth approach within the Meta universe. With newfound access to the latest tools, specialized training and strategic insights, we are prepared to provide a competitive advantage, boosting the success of your campaigns.

Choosing a Meta Business Partner means placing your trust in a qualified and experienced marketing team. This partnership can yield results across various actions, tailored to the specific needs of each client:

  • Content personalization is one of the key skills, outlined through the use of advanced Meta tools for effective audience segmentation, ad optimization and budget management.
  • Advanced data analysis provides valuable insights, with this informed approach guiding strategic decisions to optimize campaign performance.
  • Efficient implementation of monitoring tools and management of integrations with other platforms are also areas of expertise, guaranteeing accurate data collection and maximizing campaign effectiveness across multiple channels.
  • Ads on your social media pages can reach new heights with the help of a team intimately familiar with the Meta network algorithm and marketing trends.
  • Continuous consultancy on best practices and new features for creating strategically optimized content for Meta platforms, crisis management and online reputation.
  • Efficient integration of e-commerce tools to boost sales directly on Meta platforms.

How does the program work?

Companies have the opportunity to apply to become Meta Business Partners for various technical and creative solutions, covering categories such as Agency, Ad Tech, Creative Content, Messaging, among others.

Eligibility requirements vary according to the type of solution and usually involve a detailed analysis of the quantity and quality of the company's performance on Meta’s platforms, namely Facebook, Instagram and Messenger.

From this perspective, the process incorporates a set of strict criteria defined by Meta: demonstrated competence in technical skills, a proven track record in driving commercial growth and the achievement of a substantial level of investment in advertising or commercial page management.

Upon receiving the badge, companies join an exclusive group, meticulously assessed for their expertise in the area. They are recognized as trusted specialists, contributing to business expansion, validated by their technical skills and the provision of valuable services.  Potential clients therefore identify the best in the field, from managing ads to selling products or interacting effectively with clients.

In addition to the validation achieved for the agency by meeting these criteria, this recognition represents positioning benefits.

The advantages in practice

As previously mentioned, Meta partners are part of a respected global community with access to unique benefits designed to improve performance.

  • Access to tools, that streamline performance monitoring and optimization for business growth.
  • It ensures that resources are continually updated, keeping up with product developments and sector statistics;
  • Access to training and unique insights, enabling the application of the best strategies to boost clients' businesses;
  • A support network offering expert advice and tailored strategies, strengthening the company's approach to challenges and opportunities.
  • Recognition achieved through badge attribution ensures prominent positioning among specialists.

With the advantages of this program, META's partner agencies, which operate in areas such as campaign management, content marketing or performance monitoring, can meet specific needs of various campaigns and segments. This process not only optimizes operational efficiency but also ensures a more strategic and personalized approach.

Certified experience, impactful results

We are thrilled to be part of this network of partners, as it reflects our experience and dedication to generating impactful results. As a Meta Business Partner agency, Vitamina remains committed to enhancing the experience and outcomes achieved. We are excited to embark on this journey, seeking to strengthen our capabilities and drive the success of our partners and clients.

More than just a mere seal, we view this certification as a constant commitment to excellence and the continuous delivery of value to our clients!

SEO and its relevance in 2024

SEO and its relevance in 2024

What if we tell you that in 2024, SEO will be even more crucial for the online success of your business? If you're not yet up to date on the latest trends of the year, this is your opportunity to discover strategies that can elevate your brand to higher levels.

In a world where emerging technologies are shaping tools and our search methods, it is crucial to analyze predictions and reflect on the implemented strategies. In this dynamic scenario, where evolution is constant, we invite you to explore with us the trends you should apply, to pave the way for a strong and impactful digital presence.

The key to the success of any brand lies in the combination of flexibility and a keen observation of emerging trends. So, keep reading this article to discover how to improve your SEO strategy!

The impact of Artificial Intelligence on SEO — More advantages or disadvantages?

In a scenario of exponential growth, AI once again takes center stage in 2024. Reinforcing itself as a powerful influence/tool in the evolution of search engines and access to information, this is the year when new capabilities for brands are anticipated.

Contrary to the initial perception, AI is now recognized as an ally to optimize digital performance. But how can you use it for your brand? In various ways. Easily unveiling deep insights, automating tasks and providing fully personalized user experiences. Start by using AI to identify relevant keywords for your business, analyze complex data, or even as support for creating engaging content.

For brands, it is also crucial to highlight its value in the interpretation of the user intent. This not only enhances interaction but also ensures the delivery of results more tailored to the search. If we are in an era where AI represents a catalyst for digital success, then it's time to strategically leverage it.

Do you know what Google SGE is?

If we are talking about the revolution in research allied with AI, we have to mention Google's Search Generative Experience (SGE). This is a new approach to search results, that relies on generative AI. The advantage? It allows instant access to a list of suggestions at the top of the results, compiled from various sources, without the need to enter individual web pages.

Currently, the industry is experiencing a wave of anticipation in this new era of innovation. Being discovered by AI will be important, as it indicates that your strategy is aligned and consolidated, to remain relevant in the digital realm.

Being useful for both the audience and brands, it is increasingly important to understand user intentions and maintain technical SEO practices.

The power of local SEO

This will be one of the most important trends that you should enhance, so you can attract customers in your geographic area

Local SEO will help you maintain relevant visibility in the space where you are located. The secret is in optimization of the content and information you put online, to be easily found by local users. And we all know that easiness, as well as speed, are the key elements during the search for a product or service.

When it comes to highlighting your business in the digital world, optimizing local presence is also crucial to win users (and clicks). We are talking about a trump card that you may have forgotten: the Google My Business (GMB) profile. This is your online business card. Precise business information, details about opening hours, exact location, photos and interactions with responses to comments can’t be missing. Additionally, it's important to actively manage reviews, to turn satisfied customers into ambassadors and boost Local SEO.

You should also consider creating keywords that reflect local search terms — these will be a compass for your audience to find you among various online presences. Adapt to the location you are in, incorporating, for example, the city name, local landmarks, or common expressions. For better results, go beyond the "basic" and optimize content for hyper-local searches, promoting events and specific offers based on the user's current location. An extra note: these keywords should be incorporated into website content, descriptions, meta, and tags.

The relevance of Mobile SEO

Maximizing the potential of mobile SEO represents more than a simple competitive advantage; it is an imperative necessity. Considering the prevalence of mobile devices in our daily lives, adapting SEO strategies and ensuring optimization becomes crucial.

If you do so, your website will have a higher probability of achieving top positions in search results. Primarily, this is due to Google's Mobile-First Indexing approach, which uses the mobile version of a website as a basis for determining rankings, even for users searching on desktop devices. Therefore, not optimizing for mobile can result in significant losses in terms of visibility and ranking.

The user experience (UX) is also a key piece in this puzzle. Mobile-optimized websites offer a more positive experience, which is one of the key goals to achieve. Users value smooth navigation with responsive design, adaptability to different screen sizes, fast loading, and intuitive touch navigation

Overlooking these elements could lead to high rejection rates, indicating to Google an unsatisfactory browsing experience. Therefore, it will be important to ensure that your website not only attracts but also retains users. More than a trend, it is a key to building a consistent online presence.

Optimize voice search

We live in an era where technology continues to transform the connection with search engines, given the increasing popularity of virtual assistants. The habit of writing, sending messages and searching through voice commands is growing. For this reason, adjusting content for voice search emerges as a vital element for a truly effective SEO strategy.

Voice search not only reflects a shift in user preferences but also underscores the importance of providing relevant and high-quality content. Search engine algorithms are increasingly focused on identifying and ranking content that responds clearly and informatively to voice queries. Therefore, digital marketing professionals should prioritize creating content that not only answers common questions from their target audience but is also optimized to be easily understood and valuable for voice searches.

One suggestion in this topic is the use of long-tail keywords (more specific keyword phrases). Another is to incorporate a more conversational tone into the content you present. To increase visibility, identify the most frequently asked questions of your target audience to provide direct and concise answers. By recognizing and adapting to this change in user behavior, you can strengthen your online presence and significantly improve visibility in search engines.

Who is always in first place? The user.

Although it is not new, this principle remains important. To surpass SEO goals, content must focus on the user and address search intent. To achieve this, as mentioned earlier, it's crucial to understand the real purpose of the user.

The truth is that this trend is not static. In the coming years, emphasis on user experience and creating content that adds value will continue to stand out, as businesses channel their efforts into producing content optimized for the online space.

While generating valuable content is crucial, in 2024, it is imperative that it is tailored. Invest in the world of on-page optimization, by exploring meta tags, header strategies and keyword placement that distinguish the content. It is also critical that it promotes interaction to create a closer connection with the audience. This will be an effective strategy for generating qualified leads.

A pause to recall this concept: E-E-A-T

Experience, Knowledge, Authority and Trust. Search engines, especially Google, increasingly prioritize content that demonstrates credibility and value in the topics they approach.

Building a reputation as a credible source in a particular sector may be the path to achieving a higher ranking in search engines. So, how can your brand prepare to reach this goal?

  • Develop comprehensive, specialized and high-quality content on a specific topic;
  • Implement a structure on the website that favour the discovery of relevant content;
  • Use webinars, podcasts and social media to interact with the audience and build trust;
  • Produce and share original research, studies and data-driven insights that could not be replicated by AI;
  • Demonstrate that there are real people behind the website, through testimonials or reviews.

Reaching success through advanced SEO strategies in 2024 will be a journey of adaptation. It involves a complex combination of tools and strategies, each aimed at different aspects. As online visibility is synonymous with relevance, refining the SEO strategy is like opening doors to a broader audience.

Now is the time to put these concepts into practice and test the trends we have presented. Who knows, you might see your website climbing the rankings, thanks to the creation of a meaningful connection with your target audience.

We are here to guide you on the journey to the top of the digital ranking!

If you enjoyed this article, we recommend complementing your reading with: https://www.avitamina.pt/blog/mobile-friendly-vs-mobile-first-which-one-is-better

Author: Andreia Faria, Copywriter


Threads: a new game-changing opportunity for brands!

Threads: a new game-changing opportunity for brands!

In 2019, Mark Zuckerberg's company, Meta, which owns the social media platforms Facebook, Messenger, Instagram, and WhatsApp, developed a "beta" version of a new application.

In July 2023, the spotlight is on Threads! This new version shines with new features that will take your communication experience to the next level.

Are you ready for a revolution in how you connect with the digital world? Keep reading our article and explore this new platform that has captured millions of users since its launch.

What is it?

This new digital platform is a direct competitor to Twitter, enabling free text conversations among subscribers and communities to discuss various topics. Essentially, it resembles a text-focused version of Instagram.

The excitement that accompanies the launch of a new platform is already well-known, but in this case, it has exceeded all expectations.

Did you know that within a week, the new application reached the unthinkable number of 100 million subscribers?

This sets the stage for the countless possibilities that this new channel can offer to brands, even though the introduction of advertising is not planned… at least for now!

Unveil the secrets of this new platform

  • You need an Instagram account to access Threads;
  • It makes it easy to share text updates with close friends on Instagram;
  • Posts can be shared with a maximum of 500 characters;
  • It has a conversation section for engaging in public discussions with others;
  • You can share photos with close friends on Instagram, as well as links and videos up to 5 minutes long;
  • You can reply, repost, and quote other users' posts;
  • It doesn't support Stories or Reels;
  • It can be accessed not only through the app but also via the browser;
  • It includes GIF content;
  • It is not yet available in Europe.

Is this a new opportunity for brands?

Major brands we know, with thousands of followers across various social platforms, have already embraced Threads.

The strategy is simple yet effective: encourage users to engage in conversation, share thoughts on a topic, or participate in a poll. A simple question like "Followers, how's your day going?” can generate significant interaction and, consequently, build a community that supports the brand.

But it's not just well-known brands investing their time in Threads. Lesser-known brands also have promising potential on this new social network, where they can promote small challenges to their followers in exchange for vouchers or other types of rewards. The goal is always to create a buzz and presence in the minds of users, who will naturally spread the brand's name, reaching a broader organic audience.

Considering the uncertain future of Twitter, Threads emerges as another alternative for businesses, highlighted by the fact that a large number of influencers have migrated to the new platform. Brands will have another opportunity to generate online buzz and, consequently, in the minds of thousands and thousands of followers.

However, not everything is as straightforward as it seems. Contrary to expectations, Meta's new network will have to increase its advertising presence in the future. Additionally, it will have to deal with the fact that it is not yet, or rather, cannot be available in Europe due to European data protection regulations. Europe is too significant a market to be excluded from this project; however, many users can bypass this limitation and access the platform through VPNs.

Have you ever wondered how brands will strike a balance between being present on the platform and engaging the audience authentically?

There's no doubt that Threads is shaking up the digital world, gaining more prominence by the day. This new challenge presented to brands underscores the importance of staying consistently updated in the digital realm, with the aim of providing the best value proposition to our customers.

And you, are you ready to explore this innovative space?

One thing is certain: being here is a crucial step, and we can assure you of that! 💥

Author: Filipe Simões, Intern in Marketing Technician Training - WTC (Workplace Training in Context)


5 e-mail marketing strategies to win over your audience

5 e-mail marketing strategies to win over your audience

Email marketing remains one of the most effective and most undervalued strategies in creating long-lasting relationships with consumers. 

Despite several statistics showing that this strategy is responsible for one of the highest ROIs (Return on Investment), many companies still do not give it the value it deserves. Does this profile fit your company? 🤔

With a well-defined strategy, email marketing allows you to achieve very significant results, but also to create a deep connection with your customers. In a world full of competition, that's something your brand should strive for. 

Throughout this article, we will explore 5 email marketing strategies that you should start implementing in your company or brand, as well as some practical examples that will help you better understand their application. So don't stop here, follow us until the end of the article!

1 - A well-segmented audience is half the battle

Having a database full of contacts is very important, but we can accurately say that knowing how to segment it is much more relevant. 

You should segment your contact list based on specific criteria so that you can send relevant and personalized messages to your audience. You can do this segmentation by location, interests, purchase history, or even specific behaviors on the website.

For example, if you have an online clothing store, you can send emails with exclusive promotions on women's clothing only to that gender.

2 - In the digital world, promptness is an advantage

Email automation is another strategy that can bring very positive results for your company. This tool allows you to send messages automatically based on specific actions that your subscribers take.

For example, it has certainly happened to you to place some items you were thinking of buying in the shopping cart of a website and not complete the purchase. After a few minutes you receive an email, "Psssst... I think you forgot something!”, you get curious, open the email, and actually remember that you haven't completed the purchase yet. This strategy increases the chances that your potential customer will come back to the site and finish the purchase.

3 - Grabbing attention is key to success

Every day we receive dozens or even hundreds of emails with advertising, and many pass us by completely. 

Therefore, it is essential that you create short, relevant, and intriguing subjects that arouse your subscriber's curiosity to know more. The first level is always the hardest to overcome. Once the email is opened, the user is receptive to what you have to communicate.

For example, you need to launch a summer campaign about your sunscreens, which will have an incredible promotion. Instead of writing "Summer Sale", a title that is not very catchy and easily ignored, try something like "Do you want to have radiant skin?". 😎✨", a short question that goes straight to the users' needs and adds an emoji or two to catch the eye among dozens of text-only subjects.

4 - We all like to feel important

Once you have achieved the most difficult thing, getting the user to open your email, you must ensure that the content you have to offer is relevant and reflects their needs and interests.

You can and should personalize your emails by taking into account information you have about each of your subscribers, such as starting the email by directly addressing the person's name, purchase history, special birthday offers, or identified preferences. In addition, you can include exclusive content such as tutorials, tips, and special offers.

For example, you can use the information about your customer's birthday to send them a congratulatory email. In that same email, you can include a gift voucher with a special discount to celebrate the day and also communicate some first-hand news that makes him feel special and relevant to your brand.

5 - Say what you want, clearly and directly

A clear and direct CTA (call-to-action) is essential for your subscribers to take the action you want. 

Use action verbs like "Buy Now", "Explore Further" or "Subscribe" and position the CTA in a prominent place, visible on both mobile and desktop devices, to increase click-through rates and conversions.

For example, you can create a sense of urgency in your subscribers by encouraging immediate action. To do this, you can add elements to your CTA such as: countdown to a special promotion that is about to expire or highlight an offer limited to a certain period. These actions create a sense of urgency in the user and motivate them to act promptly.

Now that you've explored a bit more about the benefits of using email marketing strategies in digital communication, do you feel ready to start applying them to your brand? 

Studies show that most consumers prefer to receive marketing communications through email, compared to other channels such as social media or online ads. Therefore, it is crucial that you use the 5 strategies we share to start seeing positive results in your digital communication.

Don't forget to analyze the results, perform A/B tests and adjust your strategy based on your subscribers' feedback. Email marketing is a powerful tool, but the secret to success is listening to your audience.

Take every opportunity to create impactful and relevant communication through email marketing. 

If you liked this article, we recommend that you complement your reading with 7 Common Digital Marketing Mistakes to Avoid. 🤓

Mobile-Friendly vs. Mobile-First: Which one is better?

Mobile-Friendly vs. Mobile-First: Which one is better?

In 2016, for the first time in history, the use of mobile devices to access the internet surpassed desktop access. This fact highlights the growing importance of having a Mobile-Friendly or Mobile-First approach to respond more efficiently to the increasing use of smartphones for online information consumption.

Did you know that about 92.3% of users access the Internet through their cell phones?

Although previously the computer was the most used device to search for information or even to make online purchases, in the current digital landscape, mobile is the master of the internet, with a perspective to represent 44% of all online sales until 2024. 

It's very simple, look at your own behavior, what device did you use to make your last online purchase or to search for information quickly?

Read on to find out more about Mobile-Friendly and Mobile-First approaches and the advantages associated with each!

Mobile-friendy Website

This is by no means a foreign concept to most people working with online businesses. The increasing use of smartphones has forced website developers and graphic designers to create versions of websites that are optimized for mobile devices. 

Mobilde-friendly refers to a responsive website that adapts to all types of devices. These are typically websites developed for larger screens, where elements are altered through styling techniques to fit the size of the screen on which they will be viewed. They are not websites with an excellent user experience on smartphones, since this is not the main concern behind their design. 

Among the advantages of this approach, we can highlight:

  • Versatility - as they adapt to different screen sizes and devices, allowing businesses to reach wider audiences without the need for device-specific customization.
  • Cost efficiency - adapting a website from desktop to mobile typically involves less time and cost compared to creating a website or app from scratch.
  • SEO benefit - one of the key factors taken into account by search engines is the responsiveness of the website on mobile devices. Having a mobile-friendly website increases the chances of it appearing at the top of search results (SERP's) leading to increased visibility and organic traffic.

Mobile-first website

A mobile-first website is always responsive, but a responsive website is not always mobile first.

The mobile-first approach, as the name suggests, is to design the website first for mobile devices and then scale it to larger screens. This concept depends on the type of website you are developing, whether it is more oriented to mobile devices and to improve the user experience on those devices, focusing on understanding how people interact with mobile devices.

In this way, the mobile-first design pays special attention to everything that is clickable. Buttons and hyperlinked sections are larger and list items are more widely spaced, content is simpler, to make life easier for those who use smartphones to access the site. 

Among the advantages of this approach, we can highlight:

  • Improved mobile experience, by focusing primarily on designing for mobile, businesses are able to optimize the user experience, specifically for those accessing via mobile. This approach emphasizes simplicity, intuitive navigation, and faster loading times, improving engagement and conversions.
  • Improved performance, this approach is usually associated with a simpler, more efficient website structure, forcing companies to focus on the essentials, reducing page size, and optimizing load times. 
  • To prepare for the future, as the use of mobile devices increases, it is essential to adopt approaches that focus on these devices, allowing companies to increase their effectiveness. By prioritizing the unique characteristics of mobile devices, organizations will be able to stay ahead of the curve and prepare their digital presence for the future.

But what's better, Mobile-Friendly or Mobile-First?

When it comes to choosing between these two approaches, there is no one-size-fits-all solution.

The choice is dependent on several factors such as audience, market, and business objectives. However, given the rapid growth in mobile device usage, it is essential that companies optimize their websites to be accessed via mobile.

While the mobile-friendly approach offers greater versatility and cost benefits, the mobile-first approach, on the other hand, provides an enhanced mobile experience and future-proofing advantages.

Ultimately, the decision should be based on understanding your users' preferences, their behaviors, and the specific needs that your business will address.

The key is to know very well who is going to use your website and for what!

In some developing countries, where fixed internet infrastructure is less developed, people tend to use mobile devices more often to access the internet. This has resulted in the emergence of the term "Mobile-Only" to describe this reality. 

An example of the implementation of this concept in social reality is Instagram. This social network was developed for exclusive use on cell phones and is only now being thought of for desktops.

To be successful in the current landscape, where there is a clear preference of users for mobile devices, it is essential to invest in a responsive design that provides an optimized response to users' needs. 

Whether you opt for a mobile-friendly or mobile-first design, the end goal should always be the same: to provide a good user experience across all devices.

If you are interested in finding out more about the world of websites, we recommend that you complement your reading with our blog article: Fun and Fascinating Facts about Websites.

7 Common Digital Marketing Mistakes to Avoid

7 Common Digital Marketing Mistakes to Avoid

Today, Digital Marketing is completely essential for the success of any activity. With the increasing expansion of online businesses, it is no longer enough just to have a digital communication, it is mandatory to have a well-structured action plan.

However, even the most experienced marketers can make some mistakes that could negatively impact their strategies. Keep reading this article to check if you are making any mistakes and how you can correct them!

Mistake 1: You don't know who your audience is

If you recall, one of the first steps in creating a communication plan is defining the target audience. However, in practice, this step is often ignored, which can lead to mistakes in the strategies developed.

To avoid these unnecessary mistakes, it is important to dedicate some time to research. Gather psychological, behavioral, and sociological data on your potential customer and develop a Buyer Persona, a fictitious profile that personalizes your ideal consumer. 

Assign as many characteristics as possible, and you can even create a life story and a buying context for this character. The aim is to clearly understand the characteristics, needs, and preferences of your audience. 

This strategy will help you create more segmented campaigns that will generate better results.

Mistake 2: You don't have a blog section on your website

Blog pages are frequently seen as unnecessary on a website, however, their potential goes far beyond what you can imagine.

Blog pages allow you to share articles that, even if they are not implicitly selling anything, can help your potential customers in their decision-making. 

Besides, they are an excellent way to give credibility to your business. By addressing issues related to your industry in the articles you will be showing that you are an expert in the field, that you are reliable, and that you can clarify any doubts of your consumers. You will also be providing important information to Google's crawlers about your business and area of activity, making their process of indexing your pages easier. 

If your articles are of quality and appeal to many users, Google will consider you an expert in the field and push you to the top of the search page.

Mistake 3: You don't use e-mail marketing to communicate with your clients

There are several marketers who are unaware of the advantages that an e-mail marketing strategy can bring to their business. 

Contrary to what many people think, email is not an obsolete channel, quite the contrary. According to a HubSpot report, email marketing generates about 38 dollars for every dollar invested, which makes it one of the marketing channels with the highest ROI (Return on Investment).

With an email marketing strategy, you can maintain regular communication and create a closer connection with your customer. In addition, you can send special offers and relevant information, keeping them always updated about your business and your products or services. 

Mistake 4: Still undervaluing social networks

If you want to keep your company competitive, social networks are certainly the right channel to invest your time and money. 

An average user spends around 2 hours and 25 minutes a day on social media, which equals approximately 35% of their total internet usage time. Do you really want to leave your business out of that channel?

Social media is an excellent opportunity to generate leads, create brand awareness and build customer loyalty. Not being present on this channel is a weakness for your business and could be preventing you from gaining more customers.

Mistake 5: You're not optimizing for mobile

Our mobile phones have become so important to our lives that it's almost impossible to imagine a day without them. Therefore, it is essential that websites and marketing strategies are optimized for mobile devices.

Failure to recognize the importance of mobile can lead to lost sales and opportunities. It's crucial to ensure your website and marketing campaigns are optimized for mobile devices. This means using responsive design, creating content adapted to be consumed via mobile, and optimizing your campaigns for mobile platforms.

Mistake 6: You are more focused on acquisition than retention 

Customer retention is just as (or more) important than customer acquisition! 

It's common for marketers to focus more on acquiring new leads than retaining existing customers. However, building customer loyalty is essential to the long-term success of your business. 

Not only is it more expensive to acquire new customers, but loyal customers are more likely to recommend your brand to other consumers, acting as a free new customer acquisition strategy. 

Therefore, it is essential to develop customer retention strategies and build long-lasting relationships with customers.

Mistake 7: You don't analyze the results achieved with your strategies

A digital marketing strategy should always be data-driven, and it is essential to measure the results of each campaign. 

Without data analysis, there is no way to know whether the strategy worked or not, so it is indispensable to set clear objectives and metrics that allow you to evaluate the success of the actions implemented. 

By defining precise goals and metrics, you will be able to identify opportunities for improvement and make more informed decisions, as well as understand, for example, the channels where you were most successful, the designs that your audience likes the most, or even the publishing times that generated the most engagement.

Have you made Bingo?

If you are making some mistakes as mentioned, don't worry, you still have time to improve! 

Digital marketing is a complex field, and even the most experienced professionals can make some slip-ups. 

To avoid these errors, it is crucial to always be up-to-date with the latest trends and changes in the digital world, to offer relevant content and effective campaigns that will boost your business not only in 2023, but for years to come.

If you found this blog article interesting, we're sure you'll enjoy reading this one on Social media in 2023: the good, the bad, and the WTF. 😉