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Learn how marketing automation can help you work smarter, not harder
This is some text inside of a div block.

It's tough to keep up with the latest marketing trends and changes. You need to be where your customers are, but there's just not enough time in the day.

Marketing automation is a great way to bridge that gap. It allows you to, among many things, track customer behavior and preferences to create more personalized experiences. This improves engagement and conversions!

Basically, anything that you can do manually can be automated with software. Keep reading to learn how.

Automate your marketing tasks and save time

If you're unsure how marketing automation can help your business or have yet to explore if it is a good marketing approach, consider the following ways it can benefit your business:

  • Improves marketing results by identifying specific marketing tactics that have been successful in the past.
  • Saves time through automated marketing tasks 24/7 in a highly customizable way, such as creating targeted email campaigns, reviewing website analytics, data management, creating rules, and sequencing messages.
  • Aligns marketing efforts with business objectives and helps you create a marketing strategy that marketing teams can easily understand.
  • Organizes new data entry (within tags, lists, and automation) and reduces time spent on data entry and manual processes via email marketing software.
  • Increases revenue and engagement with automated marketing that sends timely and relevant messages because it delivers specific content for the lead's level of interest/knowledge regarding the product.
  • Delivers more personal, timely, and relevant content to leads and customers.
  • Gets insights into subscribers' behavior so you can send them even more targeted messages.

How does it work?

There are numerous types of marketing automation software on the market; however, marketing automation is more than just marketing software.Marketing automation software platforms allow marketing teams to:

  • Create targeted campaigns and measure marketing ROI by tracking actions taken after a marketing campaign has been sent out. This includes traditional marketing tactics such as direct mail, email marketing, or social media posts, and marketing tactics such as marketing videos and marketing automation software marketing campaigns.
  • Build marketing lists and gain valuable insights through marketing intelligence or analytics.
  • Manage prospects and leads with an easy-to-use prospect management tool that allows marketers to filter leads by marketing preference, company size, location, and more, allowing for better lead nurturing.
  • Identify marketing trends, track marketing campaign performance, and benchmark marketing activities with marketing automation software that provides marketing insights.
  • Collect, manage and analyze big data (marketing analytics) using marketing automation software that integrates with Google Analytics and other popular business intelligence tools.
  • Optimize marketing activities with automatic suggestions for new emails, social media posts, landing pages, and more based on data analysis of top-performing content with the latest marketing software.
  • Personalize email marketing messages with dynamic content that includes customer data from CRM, detailed purchase history, and more.
  • Streamline social media management with tools designated to identify top influencers, schedule posts for specific times of the day, monitor keywords and hashtags, share photos directly to popular social networks and monitor brand sentiment through social listening software.
  • With CRM tools, marketers can consolidate all their contacts, call scripts, emails, and social posts in one place without having to re-enter information.

So, why is marketing automation more than just marketing software?

There are many marketing automation tools today, each designated to meet specific business goals and objectives. Since there is no one-size-fits-all solution, organizations must carefully review their needs before choosing a tool that suits their culture, processes, and resources.

Marketing automation tools fall into three categories: lead management tools, campaign management tools, and customer relationship management (CRM) tools.

The technology behind Marketing Automation can be very complex, but when broken down into its simplest components, we can see how it becomes more than just marketing software.

Funnel your way to success

There are a few key components to a successful marketing campaign: a great product, targeted traffic, and effective marketing automation.

A great product is essential for any business. Without a high-quality product, you won't be able to keep your customers' attention or generate repeat business. However, having a great product isn't enough on its own. You also need to generate traffic to your site to convert those visitors into buyers. And finally, you need to use effective marketing automation tools to follow up with your customers and keep them engaged at every stage.

But a good starting point for figuring out the sales funnel and larger market formula is to look at what stage of the buying process your product or service falls into.

For example, if your product is something people need to buy right away, such as a food item or medication, your sales funnel will likely be shorter with smaller overall market size. However, if your product is something that people can take their time deciding on – such as a car or a home – then your sales funnel will be longer with a much larger overall market size.

First, you need to understand your market. Who are your ideal customers? What needs do they have that aren't currently being met?

Once you know that, you can create a sales funnel that will attract them and convert them into customers.

The basic steps of a sales funnel are:
  • Not problem aware (60%)At this point, you need to attract potential customers with content or offers that appeal to them.
  • Problem aware (20%)Yes! You are getting them to the point where they're ready to buy.
  • Gathering Information (17%)Still, their final decision will be made after they gather more information.
  • Buying now (3%)And finally, they are more than ready to close the sale!

You can automate your marketing tasks and drive more leads and sales through your website with the right tools in place.

Marketing automation makes it easy to create targeted email campaigns, send automated social media posts, and publish valuable content that attracts customers!

It helps you close more sales throughout the lifecycle from lead to purchase, regardless of device or channel, and if you combine this with value-based marketing, a strategy that focuses on creating value for customers rather than on competing on price, you will create a connection with your customers and establish trust. This way, it becomes easier to build relationships with your customers and convince them to buy from you.

And when customers trust you, they're more likely to come back again and recommend you to others!

If you're not automating, you're behind the times

If you're not using marketing automation, it's time to start!

Marketing automation can help solve many old issues that still plague marketing departments today.

The world's top companies are doing it, and there's no reason you can't be one of them. At its core, marketing automation is about creating loyalty and driving revenue through relevant messages.

And that's something your business can benefit from.

Ready to get started? Let us know how we can help.

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Learn how marketing automation can help you work smarter, not harder
This is some text inside of a div block.

It's tough to keep up with the latest marketing trends and changes. You need to be where your customers are, but there's just not enough time in the day.

Marketing automation is a great way to bridge that gap. It allows you to, among many things, track customer behavior and preferences to create more personalized experiences. This improves engagement and conversions!

Basically, anything that you can do manually can be automated with software. Keep reading to learn how.

Automate your marketing tasks and save time

If you're unsure how marketing automation can help your business or have yet to explore if it is a good marketing approach, consider the following ways it can benefit your business:

  • Improves marketing results by identifying specific marketing tactics that have been successful in the past.
  • Saves time through automated marketing tasks 24/7 in a highly customizable way, such as creating targeted email campaigns, reviewing website analytics, data management, creating rules, and sequencing messages.
  • Aligns marketing efforts with business objectives and helps you create a marketing strategy that marketing teams can easily understand.
  • Organizes new data entry (within tags, lists, and automation) and reduces time spent on data entry and manual processes via email marketing software.
  • Increases revenue and engagement with automated marketing that sends timely and relevant messages because it delivers specific content for the lead's level of interest/knowledge regarding the product.
  • Delivers more personal, timely, and relevant content to leads and customers.
  • Gets insights into subscribers' behavior so you can send them even more targeted messages.

How does it work?

There are numerous types of marketing automation software on the market; however, marketing automation is more than just marketing software.Marketing automation software platforms allow marketing teams to:

  • Create targeted campaigns and measure marketing ROI by tracking actions taken after a marketing campaign has been sent out. This includes traditional marketing tactics such as direct mail, email marketing, or social media posts, and marketing tactics such as marketing videos and marketing automation software marketing campaigns.
  • Build marketing lists and gain valuable insights through marketing intelligence or analytics.
  • Manage prospects and leads with an easy-to-use prospect management tool that allows marketers to filter leads by marketing preference, company size, location, and more, allowing for better lead nurturing.
  • Identify marketing trends, track marketing campaign performance, and benchmark marketing activities with marketing automation software that provides marketing insights.
  • Collect, manage and analyze big data (marketing analytics) using marketing automation software that integrates with Google Analytics and other popular business intelligence tools.
  • Optimize marketing activities with automatic suggestions for new emails, social media posts, landing pages, and more based on data analysis of top-performing content with the latest marketing software.
  • Personalize email marketing messages with dynamic content that includes customer data from CRM, detailed purchase history, and more.
  • Streamline social media management with tools designated to identify top influencers, schedule posts for specific times of the day, monitor keywords and hashtags, share photos directly to popular social networks and monitor brand sentiment through social listening software.
  • With CRM tools, marketers can consolidate all their contacts, call scripts, emails, and social posts in one place without having to re-enter information.

So, why is marketing automation more than just marketing software?

There are many marketing automation tools today, each designated to meet specific business goals and objectives. Since there is no one-size-fits-all solution, organizations must carefully review their needs before choosing a tool that suits their culture, processes, and resources.

Marketing automation tools fall into three categories: lead management tools, campaign management tools, and customer relationship management (CRM) tools.

The technology behind Marketing Automation can be very complex, but when broken down into its simplest components, we can see how it becomes more than just marketing software.

Funnel your way to success

There are a few key components to a successful marketing campaign: a great product, targeted traffic, and effective marketing automation.

A great product is essential for any business. Without a high-quality product, you won't be able to keep your customers' attention or generate repeat business. However, having a great product isn't enough on its own. You also need to generate traffic to your site to convert those visitors into buyers. And finally, you need to use effective marketing automation tools to follow up with your customers and keep them engaged at every stage.

But a good starting point for figuring out the sales funnel and larger market formula is to look at what stage of the buying process your product or service falls into.

For example, if your product is something people need to buy right away, such as a food item or medication, your sales funnel will likely be shorter with smaller overall market size. However, if your product is something that people can take their time deciding on – such as a car or a home – then your sales funnel will be longer with a much larger overall market size.

First, you need to understand your market. Who are your ideal customers? What needs do they have that aren't currently being met?

Once you know that, you can create a sales funnel that will attract them and convert them into customers.

The basic steps of a sales funnel are:
  • Not problem aware (60%)At this point, you need to attract potential customers with content or offers that appeal to them.
  • Problem aware (20%)Yes! You are getting them to the point where they're ready to buy.
  • Gathering Information (17%)Still, their final decision will be made after they gather more information.
  • Buying now (3%)And finally, they are more than ready to close the sale!

You can automate your marketing tasks and drive more leads and sales through your website with the right tools in place.

Marketing automation makes it easy to create targeted email campaigns, send automated social media posts, and publish valuable content that attracts customers!

It helps you close more sales throughout the lifecycle from lead to purchase, regardless of device or channel, and if you combine this with value-based marketing, a strategy that focuses on creating value for customers rather than on competing on price, you will create a connection with your customers and establish trust. This way, it becomes easier to build relationships with your customers and convince them to buy from you.

And when customers trust you, they're more likely to come back again and recommend you to others!

If you're not automating, you're behind the times

If you're not using marketing automation, it's time to start!

Marketing automation can help solve many old issues that still plague marketing departments today.

The world's top companies are doing it, and there's no reason you can't be one of them. At its core, marketing automation is about creating loyalty and driving revenue through relevant messages.

And that's something your business can benefit from.

Ready to get started? Let us know how we can help.

Google Partner: What is it and why choose a partner agency?
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Google Partner certification for agencies generates many benefits, and these are based on three main areas: Education and Statistics, Access and Technical Support, and Recognition and Awards.

What is the Partners Program?

Google Partner is a marketing program aimed at advertising agencies or third parties that manage Google Ads accounts on behalf of other brands or companies. The Google Partners Program is active in over 60 countries and is available in 43 languages.

Vitamina. renewed its Google Partner status for 2021, thus acknowledging its good work in managing Google Ads campaigns.

This seal of quality and qualifications awarded by Google brings numerous advantages, both for agencies and for their clients. However, to obtain this certification it’s necessary to fulfill certain requirements.

What are the requirements to be a Google Partner?

  • Configure and display effectively and optimally Google Ads campaigns in order to achieve the best results for customers. The manager account registered with Google Partners must have a minimum optimization score of 70%;
  • Minimum advertising investment of USD 10,000 (approx. €8482) in the last 90 days;
  • Prove the knowledge of the strategists, namely by passing the Skillshop Google certification exams.

What are the benefits of working with a Google Partner?

  • Exclusive support, with personalized service;
  • Constant updating of knowledge, through exclusive trainings;
  • Initial contractual discounts for your customers;
  • Guaranteed a good performance of the ads.

If your goal is to boost your business and your company appears in the first results of the search engine, work with a Google Partner agency.

Get in touch with us.

Written by: Rita Pereira

8 Tips to promote a Webinar
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At Vitamina., we can say we are now on a “first-name basis” with webinars. We have organized and communicated this type of event.

At Vitamina., we can say we are now on a “first-name basis” with Webinars. We have organized and communicated this type of events for clients such as Saint-Gobain, Flowinn or Amorim Cork Composites several times.

For those unfamiliar with the term, a Webinar is a seminar or workshop that is broadcast live online. There is always a host who organizes the event and who invites the speakers. And what is the main advantage of this model? Both the speakers and the host can be anywhere in the world! Naturally, the pandemic has given these types of events an enormous boost.

However, sometimes, some companies struggle with the fact that they prepare fantastic online events, but ... no one seems to show up.

How can we ensure that people are really present in our Webinar?

There are some tips that we can follow to let our audience know about the Webinar, get excited about it, and really participate!

1. Choose an attractive topic that leads to action

This is an essential point. If the theme of the Webinar is boring and of little interest to the audience we want to attract, it is evident that hardly anyone will be willing to go to the Webinar. This does not mean that we should choose a topic that is too broad. The idea is to provide advice that people can follow and apply after the event.

2. Define objectives

In order to measure the success of your Webinar, the best plan would be to define real goals for the number of participants. The webinar can work to increase brand awareness or to generate conversions, for example. At that point, you must also define goals and KPI’s, so you can measure its success.

3. Choose the ideal day and date

It may seem like an obvious tip, but the truth is that the day and time of the Webinar is essential to its success. For example, on weekends there is less available for this type of event. The ideal is to experiment and see the schedule that works best for your audience. You must pay attention to the needs of the participants and even the time where they are.

4. Create an informative landing page

You should also build a clear, objective, and concise landing page for potential participants to be aware of the most important points of the Webinar. Thus, it must answer the questions: Who? What? When? Where? Why? It is on this landing page, with a personalized form, that those interested in the Webinar will be able to register.

5. Interact with participants via email

As interested parties sign up on the landing page, you should send them a thank you email. This way they know that their registration is guaranteed. In addition, you must ensure that they don’t forget about the event - there are many people who register well in advance. You can put a Call To Action in the email, for example, to ensure that participants add the event to the calendar. You can also send emails two weeks, one week, and even the day before so that participants do not forget the Webinar.

6. Communicate the Webinar on social networks

You can and should schedule posts that inform your audience about the Webinar. By doing so, you reach a wider audience and lead interested parties to the landing page you created for that purpose. With the date approaching, the frequency of publications on the topic should increase. You can also encourage speakers to share publications so that the message reaches more interested people.

7. Don't be afraid to use Paid Media

If you have a budget that allows you, you can use Paid Media to increase the audience for your webinar. You can opt for Google Ads text ads and optimize them for terms related to the event's theme. Another option is to advertise some of your publications on social media.

8. Choose the best tool to ensure a good experience

Even if the webinar is interesting, well promoted, and has a lot of support, everything can be in vain if the tool where it is promoted does not meet expectations. There are currently several tools that guarantee a good experience, namely Loom, GoToWebinar, or even Webinar.