7 Common Digital Marketing Mistakes to Avoid

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Paula Mendes
Paula Mendes

7 Common Digital Marketing Mistakes to Avoid

Today, Digital Marketing is completely essential for the success of any activity. With the increasing expansion of online businesses, it is no longer enough just to have a digital communication, it is mandatory to have a well-structured action plan.

However, even the most experienced marketers can make some mistakes that could negatively impact their strategies. Keep reading this article to check if you are making any mistakes and how you can correct them!

Mistake 1: You don't know who your audience is

If you recall, one of the first steps in creating a communication plan is defining the target audience. However, in practice, this step is often ignored, which can lead to mistakes in the strategies developed.

To avoid these unnecessary mistakes, it is important to dedicate some time to research. Gather psychological, behavioral, and sociological data on your potential customer and develop a Buyer Persona, a fictitious profile that personalizes your ideal consumer. 

Assign as many characteristics as possible, and you can even create a life story and a buying context for this character. The aim is to clearly understand the characteristics, needs, and preferences of your audience. 

This strategy will help you create more segmented campaigns that will generate better results.

Mistake 2: You don't have a blog section on your website

Blog pages are frequently seen as unnecessary on a website, however, their potential goes far beyond what you can imagine.

Blog pages allow you to share articles that, even if they are not implicitly selling anything, can help your potential customers in their decision-making. 

Besides, they are an excellent way to give credibility to your business. By addressing issues related to your industry in the articles you will be showing that you are an expert in the field, that you are reliable, and that you can clarify any doubts of your consumers. You will also be providing important information to Google's crawlers about your business and area of activity, making their process of indexing your pages easier. 

If your articles are of quality and appeal to many users, Google will consider you an expert in the field and push you to the top of the search page.

Mistake 3: You don't use e-mail marketing to communicate with your clients

There are several marketers who are unaware of the advantages that an e-mail marketing strategy can bring to their business. 

Contrary to what many people think, email is not an obsolete channel, quite the contrary. According to a HubSpot report, email marketing generates about 38 dollars for every dollar invested, which makes it one of the marketing channels with the highest ROI (Return on Investment).

With an email marketing strategy, you can maintain regular communication and create a closer connection with your customer. In addition, you can send special offers and relevant information, keeping them always updated about your business and your products or services. 

Mistake 4: Still undervaluing social networks

If you want to keep your company competitive, social networks are certainly the right channel to invest your time and money. 

An average user spends around 2 hours and 25 minutes a day on social media, which equals approximately 35% of their total internet usage time. Do you really want to leave your business out of that channel?

Social media is an excellent opportunity to generate leads, create brand awareness and build customer loyalty. Not being present on this channel is a weakness for your business and could be preventing you from gaining more customers.

Mistake 5: You're not optimizing for mobile

Our mobile phones have become so important to our lives that it's almost impossible to imagine a day without them. Therefore, it is essential that websites and marketing strategies are optimized for mobile devices.

Failure to recognize the importance of mobile can lead to lost sales and opportunities. It's crucial to ensure your website and marketing campaigns are optimized for mobile devices. This means using responsive design, creating content adapted to be consumed via mobile, and optimizing your campaigns for mobile platforms.

Mistake 6: You are more focused on acquisition than retention 

Customer retention is just as (or more) important than customer acquisition! 

It's common for marketers to focus more on acquiring new leads than retaining existing customers. However, building customer loyalty is essential to the long-term success of your business. 

Not only is it more expensive to acquire new customers, but loyal customers are more likely to recommend your brand to other consumers, acting as a free new customer acquisition strategy. 

Therefore, it is essential to develop customer retention strategies and build long-lasting relationships with customers.

Mistake 7: You don't analyze the results achieved with your strategies

A digital marketing strategy should always be data-driven, and it is essential to measure the results of each campaign. 

Without data analysis, there is no way to know whether the strategy worked or not, so it is indispensable to set clear objectives and metrics that allow you to evaluate the success of the actions implemented. 

By defining precise goals and metrics, you will be able to identify opportunities for improvement and make more informed decisions, as well as understand, for example, the channels where you were most successful, the designs that your audience likes the most, or even the publishing times that generated the most engagement.

Have you made Bingo?

If you are making some mistakes as mentioned, don't worry, you still have time to improve! 

Digital marketing is a complex field, and even the most experienced professionals can make some slip-ups. 

To avoid these errors, it is crucial to always be up-to-date with the latest trends and changes in the digital world, to offer relevant content and effective campaigns that will boost your business not only in 2023, but for years to come.

If you found this blog article interesting, we're sure you'll enjoy reading this one on Social media in 2023: the good, the bad, and the WTF. 😉

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