Technical SEO: the invisible engine behind your website
What the eyes can’t see, Google can feel.
Visuals attract, but it’s what’s behind the scenes that convinces the platform. Without a solid technical foundation — fast loading, clean code, and structured organization — your website loses visibility.
Success is defined backstage, and technical SEO is the script that ensures everything runs as planned.
Website architecture
The GPS guide for bots and humans
Imagine walking into a supermarket with no aisles, signs, or structure. Frustrating, right? Google feels the same way when it encounters websites without clear architecture.
Besides easing navigation, a well-structured site increases dwell time and — most importantly — helps search engines properly index your pages.
Organized menus, updated sitemaps, effective use of breadcrumbs, and a logical hierarchy (homepage → category → article) are fundamental. And of course, smart internal linking is gold — it keeps users engaged and guides crawlers efficiently.
Loading Speed
Google’s in a hurry too
Did you know 53% of users abandon a website that takes more than 3 seconds to load? Google knows — and penalizes it.
That’s where web development plays a crucial role: WebP images, minified scripts, lazy loading, and caching are just the basics. How your code is written, how files are served, and the type of server you use all make a big difference.
And if you haven’t looked into Core Web Vitals yet, now’s the time. These indicators are like your website’s vital signs — showing whether it’s “healthy” in the eyes of both search engines and users.
We’re talking about 3 key metrics:
- LCP (Largest Contentful Paint) – Measures how long it takes for the main content to appear. If it’s slow, users may leave.
- Interaction to Next Paint (INP) – Measures response time when someone interacts with the page. In short: how snappy is your site?
- CLS (Cumulative Layout Shift) – Gauges how stable the layout is. Those annoying page jumps when you’re about to click? Terrible for this metric.
URL Structure
More than digital aesthetics
When you think of URLs, you probably imagine unreadable strings of characters. But here’s the twist: Google reads them. And judges them.
A good URL instantly tells Google what to expect — in a clear, organized way. And that directly influences your rankings. For example, the URL /blog/technical-seo is not just more appealing than /posblog=123&=seo, it’s clearer, more hierarchical, and more relevant.
Here are some best practices:
- Use hyphens instead of underscores
- Keep everything in lowercase
- Focus on a clear hierarchy
Fun fact: shorter URLs tend to rank better. They’re easier to read, understand, and share — for users and search engines alike.
A simple structure helps Google interpret your page better and enhances user experience. Less noise, more focus. And the algorithm appreciates that.
Mobile-first is more than just design
Your website may work well on desktop. But what about mobile? If it’s misaligned, with tiny text and unclickable buttons… Google won’t like it.
Since 2019, Google indexes websites based on their mobile version. If yours isn’t responsive? It’s not ready.
Responsive development needs to be a priority from the start: smart CSS, well-defined media queries, and real testing across devices.
What should you focus on?
- Responsive layouts (no endless horizontal scroll)
- Clickable, well-spaced buttons
- Readable text without zoom
- Speed matters even more — mobile networks aren’t forgiving
Remember: Technical SEO ≠ visual tweaks. It’s UX at its highest level.
Microdata and Schema
The cherry on top of search results
Did you know you can tell Google exactly what’s on a page?
Schema markup is a type of code (in structured data format) added to a website’s HTML to help search engines better understand its content. It’s like giving Google extra context: instead of just showing “numbers and words,” schema explains it’s a recipe, an event, a review, or a product.
With that information, your content may appear with rich snippets — like review stars, schedules, images, or FAQs — directly in the search results.
This not only improves how Google interprets your page but also makes your listing stand out. In the end, it’s a simple way to increase click-through rates without even changing your position.
You can’t see it, but it holds everything up
Technical SEO is the silent superpower of any website. It’s what ensures everything else — content, design, UX — has a stage to shine on.
At Vitamina, we care about what you can’t see — because that’s where the magic begins.
