Client
In the 8th edition of the Acceleration Program, Startup Braga challenged us to rethink its visual identity. The goal? To create a rebranding with an entrepreneurial spirit, designed to inspire, engage, and guide startups on their path to success.
When ambition looks to the future and innovation sets the pace, Startup Braga’s Acceleration Program is the ideal starting point for startups that are serious about accelerating.
Vitamina was challenged to give the program’s visual identity a fresh boost — and that’s exactly what we did: a high-impact new image, designed to inspire and engage from the very first interaction.
Based on the idea of creating a “roadmap” to startup success, the new branding was designed as a dynamic, future-oriented guide.
The new identity is centered around the letter “A” — the program’s symbol — which appears with lines that convey energy, speed, and direction, almost as if tracing a race track. Upright, this symbol becomes a “pin,” marking a destination: growth.
We chose vibrant colors — yellow and red — to reflect the charisma and momentum of the program. These shades symbolize acceleration, growth, and movement, perfectly aligning with the dynamic nature of innovation that defines startups.
The new branding didn’t stop on paper. It extended to flyers, stands, posters, booklets, social media, and other platforms, ensuring consistency and recognition across all touchpoints with the entrepreneurial community — from participants to stakeholders. An identity designed to be experienced, not just seen.
After the success of the 8th edition, the trust remained, and we were once again challenged by Startup Braga — this time to create the official seal for the 9th edition (2024). The result? A bold and confident number 9, accompanied by the tagline “Breaking barriers, reaching the unlimited.” More than just a graphic mark, it’s a statement of what the Acceleration Program stands for: overcoming challenges, ambition, and a limitless vision.
We maximized conversions for Cordex with a strategic, results-oriented performance campaign.
A communication more focused on the customer’s needs.
A website rich in visual triggers to bring the brand experience to life.
