Client
Selmatron specializes in industrial automation and robotics solutions, leveraging cutting-edge technologies and bespoke services. Vitamina was selected as the agency to develop their new website, showcasing their solutions and expertise.
Investment in innovation acts as a powerful engine driving success, and it’s precisely this vibrant energy that breathes life into Selmatron’s new website – a seamless fusion of vision and technology.
From the initial concept to implementation, the goal has been crystal clear: to showcase expertise, mission, and values in an engaging manner. Every pixel and line of code has been meticulously crafted to embody technological forefront and enhance user experience.
More than just a website, it’s a visual narrative depicting the company’s journey. An invitation to explore, discover, and, above all, connect with a brand at the forefront of digital transformation, delivering innovative engineering solutions, cutting-edge technology, and service that transcends mere sales.
The graphic differentiation of this project has been directly extracted from the essence of the brand.
The distinctive design element, an angular creation echoing the logo itself, is strategically integrated across all aspects of the website. Each image has been carefully selected to incorporate this element, ensuring a cohesive connection with the visual identity.
In line with its technological proposition, we have adopted a sober and elegant approach. The design not only communicates seriousness but also evokes a sense of progress, engaging visitors in an immersive experience from the very first contact.
To complement the existing branding, we enhanced the color palette and introduced a vibrant red and a new shade of orange. This color gradient, when applied with the darker tones in the background, blends harmoniously to create a futuristic atmosphere.
In order to enhance the graphics of the new platform, we developed a new exclusive iconography, not only to improve usability but also to reinforce the visual identity in all interactions. In addition to the essential icons, we created a variety of symbols to illustrate various functionalities, from steps to work processes, providing an intuitive and engaging experience for users.
In addition to the visual aspect, the transformation extended to the content. Now, users can enjoy detailed information about solutions and products, highlighting the workflow and areas of operation. The result? An informative and inspiring experience that consolidates the position as a leader in the industry.
The key to online success lies in simplicity, and the modular backoffice created in this project provides exactly that. With an intuitive interface and powerful tools, content management becomes easy and efficient, allowing for updates whenever necessary.
Every detail has been planned and executed with a single goal in mind: to impact the target audience significantly. From visual aesthetics to content accessibility, every aspect has been thought out to create an immersive experience capable not only of capturing attention but also inspiring users to explore more about the company.
More than just a new website, it’s a complete experience, a journey inviting users to embark on a discovery voyage into industrial innovation. The future starts now, and Selmatron is at the forefront of this digital revolution.
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