Client
Poleva is a company with over 30 years of history, providing innovative solutions in the thermoforming industry. Vitamina was selected to redesign their website and improve institutional communication.
Poleva’s evolution unfolds through the driving forces of dynamism, innovation, and creative potential. These fundamental principles sparked the transformation of its website.
Specialized in the thermoforming area and with vast experience in the production of insoles, this brand goes further, developing products for various industries. In its DNA, there is a natural inclination towards challenges and the desire to create revolutionary solutions – supported by a young and enthusiastic team.
We focused on revitalizing the brand’s identity, ensuring the desired positioning. We’ve developed a strategy to impact users, inviting them to be an essential component of the production journey and to discover the
The website design adopts a graphic aesthetic with straight lines and a “clean” approach, with carefully planned spacing to provide a balanced visual experience. The distinctive typography in the titles creates an ambiance that immediately captivates the user’s attention.
To enrich the existing branding, we incorporated complementary colors, highlighting the vibrant and strong tones that aim to reflect vitality and energy. This fusion of modern design with effective functionality not only makes exploring the website visually appealing, but also extremely accessible.
Poleva has no paradigms. Being a specialist in the thermoforming industry, this brand accumulated extensive experience in the production of insoles, but it doesn’t stop there – the challenge of developing thermoformed products for any industry is always accepted.
In order to demonstrate how the brand turns ideas into reality, the website now presents detailed information about projects, with insights about the challenges and the implementation process, including presentation videos and the results achieved.
In a more functional and informative platform, another new functionality was incorporated that allows the user to add products to their favorites list and easily request additional information. Each product also has a variety of characteristics that can be filtered on the general product page.
As a result, a harmonious organization was achieved, which makes identification intuitive. Once again, exploring the limits of creativity and sharing with users the storytelling of Poleva’s values, positioning and ambitions.
With the goal to create a memorable experience while exploring the brand, the website was designed to elevate every step of the user’s journey. We emphasize a fluid and intuitive navigation, also ensuring that it is mobile-friendly. Consequently, the experience on different devices is assured, with optimized performance and obstacle-free navigation.
Poleva defies convention in each product, embracing the unknown. The commitment to precision is revealed in the brand’s operations, using state-of-the-art equipment to ensure resistance, durability and functionality. Custom design solutions are created to satisfy specific customer needs, ensuring a perfect fit for thermoformed products. Furthermore, sustainability is a fundamental pillar, which stands out in terms of efficiency, minimum waste and harmony of innovations with the environment.
In the new website, these foundations are reflected – Quality, Innovation & Design and Sustainability. Therefore, Poleva remains at the forefront, prepared to face the challenges of the future.
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