Client
Nourish is a program developed by the Institute of Nanotechnology (INL) whose mission is to help industries become more efficient and effective.A program to encourage unique projects that has the support of Vitamina. from branding development to communication strategy.
The branding development is based on a molecular concept. The shape presented in the logo, the union of three molecules, forming the letter “N”, seeks to be complete through a fourth molecule, in this case, the companies that will be part of the program.The color palette that accompanies all communication, varies between shades of black, green and blue.
According to the concept created for the brand, the website was also designed through a molecular characterization, with the presence of circular elements and links between the various blocks.The website of the Nourish program is built under the exponential use of mobile devices and can be consulted on any mobile device.
The development of several pieces of communication for dissemination in social media networks, namely Facebook and Linkedin, follow step by step the communication of events and progress of applications in the program.
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