Client
Electric mobility is transforming the world. And Go.Charge’s new website keeps pace with that transformation through a powerful digital presence.
Vitamina was responsible for the entire project, from design to copy, implementation, and SEO, creating an integrated digital experience that reflects the brand’s purpose: making electric mobility simple for everyone.
How can a single platform showcase all the solutions of a brand aiming to lead the energy transition?
The answer: a comprehensive digital strategy combining design, copywriting, SEO, and web development – all with one clear goal: to make electric mobility easy, efficient, and accessible.
The Go.Charge ecosystem was designed for different user profiles, from fleet managers and companies to individual consumers taking their first steps in electric mobility.
The new website clearly presents every facet of the brand:
Each section was structured to meet real user needs with simple, logical navigation, whether visitors are looking for technical details or everyday solutions.
The website design conveys innovation, trust, and sustainability, supported by a visual identity that reflects the brand’s value proposition.
We created a custom iconography inspired by the logo and the concept of movement, reinforcing visual consistency across all touchpoints. The color palette, blending shades of blue and neutrals with a new neon accent, brings energy and dynamism to the brand universe.
Meanwhile, the intuitive navigation and modular structure allow users to explore the full range of products and services with clarity and ease.
Beyond an attractive design, the website was built for performance, security, and scalability.
The technical implementation ensures an optimized experience on mobile and desktop, seamless integration with analytics tools, and a robust foundation ready to grow with the brand.
From the very beginning, SEO was a priority.
The site’s information architecture and content were developed following best practices for technical optimization and indexing, ensuring speed, accessibility, and semantic structure.
We also mapped keyword opportunities within the electric mobility sector, creating pages with clear intent and valuable content – aligning with real user searches and strengthening Go.Charge’s search engine positioning.
Every line was crafted to inform, simplify, and build trust.
The tone of voice balances technical accuracy with accessible language, adaptable to both professionals and individual consumers. From the homepage to CTAs, every word guides the user toward the right action.
A standout feature of the project is the installation cost calculator, allowing users to estimate the price of installing their charger based on location.
With a few simple questions, users receive a free, personalized estimate tailored to their needs: a practical tool that accelerates decision-making and boosts conversions.
Go.Charge’s new website reflects a brand in motion: sustainable, innovative, and people-focused.
By combining design, technology, content, and performance, we created a platform that embodies the mission to accelerate the transition to electric mobility and make it accessible to all.
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