Client
Framedrop, an AI-powered platform revolutionizing short video creation for content creators, entrusted Vitamina to boost new user acquisition and enhance the conversion rate from Sign-Ups to Paid Upgrades.
Framedrop was created to revolutionize the way content creators work, enabling them to focus on what truly matters: creating and connecting with their audience.
It leverages artificial intelligence to automatically identify the best moments from long-form videos—whether from conversations, live streams, or gaming—and transforms them into shareable shorts for TikTok, YouTube Shorts, and Instagram with just a few clicks.
Our work began by defining Framedrop’s positioning as an indispensable solution for content creators looking to quickly and intuitively turn long videos into high-quality shorts.
The campaign targeting was carefully designed to reach highly relevant and specific audiences within the United States market.
The focus within the gaming community was on male gamers who prioritized the fast and efficient creation of epic moments.
For creators of talk content, such as podcasters and small businesses, the messaging appealed to both men and women, emphasizing the potential to streamline workflows and professionalize short video production.
The key messages were strategically crafted to achieve two primary goals: attracting new users to the free plan and establishing a solid funnel of qualified leads to promote the paid Starter and Pro plans. This approach maximizes upgrades while reducing acquisition costs.
We highlighted the platform’s features, such as automatic subtitles, split cam, and the upcoming integration of brand assets, showcasing not only its ease of use but also its ongoing commitment to innovation. This ensures a positive and confidence-inspiring user experience.
The campaign was executed through an effective combination of digital channels:
Over more than six months of advertising, the campaign achieved the following results:
In addition to digital campaigns, we also provided Marketing Automation consulting, focusing on the HubSpot platform.
We started by conducting a comprehensive audit to pinpoint areas for improvement and evaluate the performance of current initiatives. Based on this, we established clear objectives and recommended data-driven strategies to boost the impact of marketing automation.
Key strategies implemented:
Beyond the advertising strategies, we also worked on improving the website’s landing pages. We suggested user experience improvements to create smoother navigation and eliminate any friction points in the customer journey.
We developed the branding based on a molecular concept.
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