The project
EAT FIT, a brand committed to healthy, balanced meals, entrusted Vitamina with its rebranding and innovative lead generation campaign.
Stay current with Vitamina’s multifaceted approach to creating corporate communication pieces.
Client
Goals
- Increase brand awareness
- Effectively introduce the new brand image and frozen meals
- Reinforce brand values in an engaging way
- Expand the customer database
Lead Generation Campaign
In the dynamic world of digital marketing, making an impact requires more than just a good product – it demands strategic planning, creative execution, and constant optimization.
That’s exactly what our team achieved with the performance campaigns for EAT FIT, marking a significant milestone in their journey, unveiling the rebranding, and promoting the launch of their new business model.
Rebranding and a new beginning
It all started with an exciting rebranding phase for the brand, already known for its nutritious and delicious meals. But this time, it wasn’t just a new look, it was also an adaptation to the new offerings: frozen meals and practical, sustainable accessories for everyday life!
The new visual identity introduced a vibrant logo and a dynamic color scheme that perfectly reflects the freshness and energy of EAT FIT’s offerings.
This change not only marked its evolution, but also set the stage for the next exciting chapter in its journey.
The message was clear and compelling
At the heart of the campaign was a specially developed landing page that integrated the new visual identity and business model.
But it wasn’t just a digital showcase, it was an immersive experience!
Featuring vibrant color blocks echoing fresh, balanced meals, and a menu promising a global culinary journey.
Exclusive offer: the hook
To give a jumpstart, we offered something irresistible: “Your first meal is on us!” Designed to attract both new and existing customers, the page highlighted the meticulous preparation and unparalleled taste of each dish, encouraging everyone to sign up and be part of this new phase of EAT FIT.
Compelling Ads
On Facebook and Instagram, crucial platforms for reaching a diverse audience, our strategy was meticulously planned. We transformed EAT FIT’s new visual identity into visually vibrant, informative ads, using a diverse mix of creatives:
– A static ad highlighting the irresistible offer: your first meal is free.
– To maintain attractiveness and effectiveness, the ad creatives were continuously refined, culminating in a dynamic video showcasing the meticulous preparation of meals. It highlighted key features such as balanced nutrition, zero waste, and a diverse menu with flavors from around the world.
In just four months, Vitamina’s campaign outperformed, increasing the database by 55%. The landing page saw numerous clicks and impressions, amplifying brand visibility and engagement.
The campaign effectively introduced the new EAT FIT to a broader audience and reinforced its values in an engaging and captivating way.
However, the team not only laid the groundwork for success but also implemented ongoing optimizations to achieve outstanding outcomes. They made precise adjustments to target audience strategies and refined ad creativity, ensuring each action drove maximum conversions month after month.
By pairing an irresistible offer with precise advertising and compelling content, this campaign played a pivotal role in EAT FIT’s seamless shift to its new business model, winning the attention and loyalty of a broad audience.
Are you ready to experience the new EAT FIT?
EAT FIT’s path exemplifies the power of strategic rebranding and performance marketing. Beyond attracting attention, it’s about engaging with a narrative and pledge that genuinely connects with people’s values and everyday choices.
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