Client
At Vitamina, we see each project as a narrative of change, with every step reflecting our dedication to innovation and excellence. It was this commitment that led us to take on the challenge of reshaping the visual identity and positioning of EAT FIT, a brand committed to balance and well-being through healthy eating.
EAT FIT transforms every meal into a celebration of balance and culinary diversity. Rooted in a passion to nourish both body and spirit, this brand delivers healthy, nutritious options without sacrificing flavor.
With a menu that spans global cuisine and a steadfast commitment to natural ingredients, EAT FIT embodies a lifestyle where every bite contributes to complete well-being.
As a natural evolution, the new branding captures the true essence of the brand – freshness, dynamism and diversity.
The goal was to create an image that not only stood out in the market but also conveyed the brand’s core values. Thus, each element was carefully designed to reflect the promise of delivering a unique and delicious culinary experience.
At the heart of EAT FIT lies its distinctive icon – the letter “e” adorned with leaves and a curved element (balance). This symbol was designed to encapsulate the brand’s essential guidelines: the balance between mind, body, and spirit, as well as the freshness of the ingredients used.
More than just a visual representation, this icon aims to inspire daily prioritization of what is fundamental: health, nutrition and well-being.
Colors have the power to evoke emotions and tell stories. That’s why, in revitalizing EAT FIT’s visual identity, we chose a palette that not only reflects a commitment to a healthy lifestyle but also inspires appetite and promotes well-being.
Green symbolizes the quality of the dishes and ingredients used. Orange and yellow are tones that evoke energy and dynamism, reflecting the creativity driving the unique culinary combinations.
Blue provides a sense of calm and balance, while brown adds a touch of warmth and comfort to the palette, evoking the earth and sustainability that are core values of the brand. And beige? It represents comfort and elegance, conveying the quality and care in the presentation of our meals.
To complement this vibrant new image, we’ve also crafted the packaging design for our meals.
We envisioned each package as more than just a container; it had to promise freshness and quality. Thus, the new graphic design integrates captivating elements that not only catch the eye, but also whet the appetite.
Personalized magnets serve as constant reminders of the journey towards a healthy lifestyle, while custom tape seals each package with EAT FIT’s hallmark of quality and authenticity.
From crafting a vibrant logo to designing a striking color scheme, every detail has been meticulously considered. With this new visual identity, EAT FIT takes a bold step towards the future.
Strategic performance campaigns to boost the rebranding of EAT FIT and its new business model.
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