Client
Critical Manufacturing, a global leader in MES solutions for high-tech industries, entrusted Vitamina with the mission of driving lead generation campaigns.The project combined content marketing strategies and highly targeted digital advertising campaigns, delivering impressive results in global markets.
Headquartered in Portugal with subsidiaries in strategic countries, Critical Manufacturing is a global leader in industrial management software (Manufacturing Execution System) for high-tech industries. The MES digitalizes factory operations to make production faster, more efficient, and cost-effective.
Target sectors include:
To achieve the campaign goals, we implemented an integrated and effective content marketing strategy, combining high-performance digital campaigns with targeted initiatives at strategic events.
Our approach focused on markets crucial for Critical Manufacturing:
Each market had specific campaigns aimed at attracting local audiences through optimized landing pages, designed to highlight high-value content such as white papers, webinars, and reports with strategic forms, connecting user needs with the company’s solutions.
Digital Advertising: paid campaigns to attract qualified traffic.
Webinars: live sessions to present MES solutions and address industry challenges.
White Papers: technical documents tailored to each target industry.
eBooks and Reports: rich content to empower and engage audiences.
Trade Shows and Exhibitions: presence at key events for networking and hands-on demonstrations.
We adopted a holistic approach, combining:
Each piece of content was carefully tailored to meet the specifics of each channel, while the messages were strategically adapted to address the unique challenges of each sector, from the complexity of managing factories across multiple locations to the need for integration with enterprise systems like ERP.
Google Ads: focus on relevant keywords to dominate both organic and paid search.
Meta Ads: impactful and targeted visual content.
LinkedIn Ads: direct engagement with industry professionals and decision-makers.
Combining content marketing, effective design, and omnichannel execution, the partnership between Agência Vitamina and Critical Manufacturing stood out as a success story.
In addition to driving lead generation, this initiative was essential in highlighting the importance of digitalization and Industry 4.0 in the market.
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