Client
Building is leaving a legacy, and the new identity of Costeira is born from this vision.
Vitamina was responsible for the complete development of the company’s rebranding, from strategic concept to visual and verbal identity, applied across multiple physical and digital platforms.
For over three generations, Costeira has made its mark in the construction market in Portugal. Recognized for its ability to transform complex challenges into lasting solutions, the company operates with technical precision, excellence in materials, and attention to every detail, while maintaining proximity and the values that define a family business.
With a solid history in the public works sector, Costeira sought to renew its image to reflect its current positioning: a company that combines tradition, innovation, and sustainability, capable of bringing future visions to life through buildings that improve people’s lives and communities.
More than just an aesthetic change, Costeira wanted an identity that matched its ambition. The rebranding project aimed to create a contemporary and clear visual language that reflects the company’s evolution while reinforcing its values and strategic vision for the coming decades.
This is the brand’s commitment. “Beyond Construction” is a statement of intent that reflects Costeira’s DNA and its vision of going beyond physical construction. It represents the ambition to create not only buildings but also relationships, development, and lasting value. It is the starting point for a new brand narrative.
This new claim inspired the creation of the logo and became the guiding thread of the entire project.
Costeira’s new logo naturally embodies its evolution.
The geometric typography conveys rigor, modernity, and precision, balancing structure and lightness, reinforcing the brand’s professionalism. Diagonal cuts introduce dynamism and progress while maintaining solidity.
The use of lowercase letters reinforces a human and accessible tone, while the “Beyond Construction” tagline positions Costeira as a purposeful brand, ready to face the future.
Primary Color – Blue
A shade of blue reinterpreted with sobriety and sophistication, reinforcing the pillars of the brand: trust, tradition, and solidity.
Sub-brands – Colors reflecting each sector
More than just a visual exercise, this project takes shape in the field, with transversal applications across various platforms:
Each application was designed to enhance the brand’s visibility in its real-world context, combining functionality with strong and coherent communication.
To support the implementation of the new identity, we developed a guide that consolidates all the visual and application rules of the brand’s new identity.
This tool allows Costeira to ensure aligned, professional, and effective communication in any context.
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