Client
Cordex is a company with a 50-year history dedicated to providing high-quality baling solutions for a variety of applications. The choice of the Vitamina agency to develop performance campaigns was motivated by its commitment to innovation and proven results.
With a legacy spanning 50+ years, Cordex is a leader in supplying cutting-edge baling solutions to the agricultural sector.
Especializada em produtos como fio de enfardamento, redes para fardos redondos e o seu best-seller, o filme de plástico para enfardamento, a Cordex destaca-se pela produção interna e uma estratégia competitiva de preços.
With logistics operations based in the UK, the company guarantees fast shipments in just 3 to 5 days and free transport, all of which have become hallmarks of its digital marketing campaigns.
Cordex has thus positioned itself as a strategic partner for farmers looking for efficiency and quality. With more than 6,500 active customers worldwide, it continues to expand its influence and consolidate its position as the unquestioned leader in the baling sector in more than 55 countries.
From the project’s inception, our key challenge lay in fortifying Cordex’s strong reputation in the UK, particularly among farmers, our primary audience.
Our main goal was to drive substantial growth in online shop revenue through focused, high-impact performance campaigns.
Communicating effectively in the agricultural sector presents unique challenges due to its diverse nature and the distinctive features of the products involved. For example, the baling industry requires a precise and detailed approach to highlight the specifics of products such as baling twine.
Each of these products has unique characteristics that directly impact their utility and effectiveness in agricultural settings.
For Cordex, which manufactures its products in-house, the emphasis on high quality and cutting-edge technology has been pivotal.
Additionally, the agricultural market’s seasonality introduces an added layer of complexity in communication. Cordex must adapt its marketing strategies to seasonal shifts, ensuring that messages and promotions resonate with farmers’ evolving needs during peak workload periods, such as harvest season.
Therefore, we were tasked with developing a strategy to not only boost sales but also maximize return on investment (ROAS).
The message to the industry was clear: efficiency, quality and sustainability are key to success.
Embracing a ‘one for all’ philosophy, the Portuguese company offers a diverse array of products including plastic for bales, netting, and baling twine, all crafted in-house to ensure unwavering quality and consistency.
This not only assures customers of product reliability but also enables Cordex to swiftly adapt to market needs and deliver personalized solutions.
Achieving ambitious goals demands a strategic approach that encompasses three pivotal stages of the sales funnel.
Top of Funnel (ToFu): Creating Awareness
We leverage a powerful mix of Meta Ads, TikTok Ads, Google Display, and Google PMax to reach a vast audience. Our strategy includes captivating static posts and dynamic reels that embody the essence of modern agriculture. From sweeping field panoramas to bustling machinery in action, we introduce Cordex in an immersive way, showcasing products like plastic film as an indispensable solution.
Middle of the Funnel (MoFu): educate and convince
In the consideration phase, our approach to Meta Ads, TikTok Ads, and Google Search focuses on showcasing Cordex’s exclusive product benefits. Through informative carousels and reels, we emphasize the exceptional quality, convenience, and state-of-the-art technology of it’s materials. Highlighting impressive brand metrics, we underscore that Cordex is the top choice for complete baling solutions.
Bottom of Funnel (BoFu): converting into sales
To drive sales conversions, we strategically leverage Meta Ads, TikTok Ads, and Google Search. Static posts highlight clear value propositions, emphasizing Cordex’s standing as a leader in comprehensive agricultural baling solutions. Detailed carousels spotlight each of it’s key products, prompting direct purchases and highlighting the convenience of ordering products by pallet.
Three months of intensive digital campaigns have yielded outstanding results. With an impressive 17.4 ROAS across all channels, Vitamin’s strategy stands validated, driving sales growth and reinforcing Cordex’s foothold in the UK market.
By aligning integrated and focused strategies in brand visibility, education, and conversion, we showcase how the power of digital marketing significantly drives business outcomes in competitive, seasonal agricultural markets.
With a promising future ahead, Cordex and Vitamina remain dedicated to innovation and growth, prioritizing excellence and unwavering commitment to customer satisfaction!
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