Client
In an increasingly demanding academic environment, Universidade Católica Portuguesa – Braga challenged Vitamina to create a solution that would elevate the digital experience of its audiences.
The result is Ivo: an intelligent, humanized chatbot strategically designed to meet the real needs of those seeking the institution.
This virtual assistant clarifies, in real time, all questions about programs, applications, deadlines, requirements, and institutional information. It responds clearly and naturally, based on always up-to-date information, and directs users straight to the right links.
But the real challenge was not only technical. It was human.
We were not looking to create a bot that simply delivered pre-programmed answers. We wanted to build a digital host capable of understanding poorly phrased questions, adapting to context, and communicating with empathy. An assistant that removes barriers between a question and its answer.
Developing an effective chatbot in an academic context required far more than technological integration. It was an exercise in strategy, curation, and long-term vision.
To ensure quality and reliability, we:
We also led the entire process of content structuring, tone of voice definition, and alignment with the university’s identity.
When analyzing this case, an institution communicating with thousands of people, especially during critical periods such as application phases, three major challenges became clear:
But the real impact lies in how it is implemented.
A poorly structured chatbot generates frustration. A strategically trained chatbot generates trust.
In this project, AI was applied to:
When properly structured, this advanced technology empowers teams, enhances the user experience, and increases operational efficiency.
That’s where Vitamina comes in.
This project marks a new chapter in how Universidade Católica Portuguesa – Braga communicates and connects with its audiences in the digital space. It shows that technology, when purpose-driven, can simplify processes, shorten distances, and create real impact.
At Vitamina, we believe the future of digital communication lies in intelligent, human-centered experiences driven by measurable results.
And we are ready to build it: chatbot by chatbot, strategy by strategy.
A platform that adapts to each persona making the experience easy.
A website rich in visual triggers to bring the brand experience to life.
Strategic performance campaigns to boost the rebranding of EAT FIT and its new business model.
