Client
Castelbel is a Portuguese brand of personal care and decoration products, renowned for its handmade soaps and exclusive fragrances. Vitamina. takes on the role of strategic partner in performance marketing, collaborating in the creation of digital strategies to scaling the business.
• By exploring the visual richness of the brand, we turned graphic content into a digital advantage.
• We leveraged the specification of each season, aligning campaigns not only with traditional events but also with exclusive moments provided by the brand.
• By integrating unique and captivating elements in specific periods, such as limited editions and exclusive collaborations, sales volume through digital channels significantly increased, concurrently creating an engaging and exclusive experience for customers.
• This differentiated focus elevates brand perception, stimulating not only transactions but also customer loyalty.
• Efficiently capitalizing on the database, reaching new subscribers, and strengthening ties with existing customers, thus contributing to sustained sales growth, with an increase in repeat purchases.
We developed the branding based on a molecular concept.
A platform that adapts to each persona making the experience easy.
Several communication tools boost Blip’s digital presence.
