Client
Bresimar Automação, S.A. is a specialized company in equipment, systems and solutions for industrial automation. Vitamina was the chosen agency to work on its new website, showcasing its solutions and expertise.
Bresimar Automation inaugurates a new era in its communication, strengthening ties with customers, through a revamped website. With four decades of a solid presence in the market, this brand stands out for the quality of its products and services, as well as for the portfolio of international brands in the automation sector.
The result is a website with a cohesive visual context, adopting an engaging color scheme and an intuitive layout. These transformations not only reflect the identity of Bresimar Automation, but also ensure a more enjoyable and effective user experience.
Recognizing the growing influence of digital as a driver for dissemination, research and access, this project was conceived with a clear goal: to establish a direct connection between the customer and the brand.
Being one of the main goals to guide communication towards the sales component, it was necessary to simplify research and the access to information. Aligned with this vision, we introduced a new feature. While the user explores the website, they can now add products of interest to their favorites and, consequently, request a price quotation – a possibility that did not exist on the previous website.
Beyond a simple feature, it represents a closer and more personalized approach that Bresimar integrates into its sales process. The convergence between customer service connection and speed in response aims to streamline the purchase, ensuring a more targeted interaction.
In pursuit of a more commercial approach, we aim not only to optimize the efficiency of the Bresimar website, but also to enhance the user experience. In this regard, we faced the challenge of reorganizing the website structure by creating a new hierarchy of information.
The goal is clear: to make visitors’ navigation more intuitive and engaging. On the other hand, we do not overlook the sales aspect. Thus, with a new structure, we facilitate the search for solutions, subcategories, and products, without forgetting the connection of brands to these and the ongoing campaigns.
This process involved close collaboration with the client, to understand the specific nuances of the content, followed by detailing the organization area by area, page by page. Given the extensive amount of information, careful segmentation became essential to simplify user search. Therefore, the resulting structure is not just a logical arrangement of information but a tool that guides naturally.
One of the client’s needs revolved around simplifying content management, especially due to the execution of regular campaigns. In this sense, we developed a Modular Backoffice, which is one of the core features of the project.
This approach allows each block of the website to function as an independent module, making maintenance, updates and content expansion easier. Which means, it provides greater customization on each page.
In practice, each block can be added, hidden, removed or reordered, providing flexibility to create content in a harmonious and functional way, adapting to specific needs.
The commitment to quality and continuous training has been the key to Bresimar’s consolidation, driving growth in various business areas. As a reference in the field of innovation, this philosophy is now also reflected in the digital design and branding.
To strengthen the identity, we suggest adopting a new shade of red, accompanied by contrasts and supporting tones that revitalize the essence of the brand. This change is not just aesthetic. It allows the website to have a new life, with various visual layers and a more appealing dimension to its presentation. Additionally, we have introduced dynamic iconography, facilitating navigation and providing a more engaging experience for website visitors.
Besides modernizing Bresimar’s image, the colors emphasize its commitment to innovation and excellence, reinforcing its position as a market leader.
A navigation as fluid as the one the user experiences behind the wheel.
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