Client
With the blue Project, a renowned magazine established in 2003 evolves into an immersive digital platform.
Vitamina’s mission: create an online experience that draws users in, inspiring them to explore and embrace every moment wholeheartedly.
Since its founding in 2003 as a physical magazine, blue has been dedicated to bringing readers a handpicked blend of inspiring and thought-provoking stories.
Now, with its digital platform, the brand is poised to become a daily source of discovery and inspiration. Covering an eclectic mix of topics, from travel, food, culture, and design, blue’s online presence offers high-quality content and exclusive subscription options, making it the perfect guide to today’s dynamic world, fully adapted to the digital age.
Faced with this challenge, our mission became clear: to create an engaging and immersive multiplatform experience that captivates visitors from the very first click and keeps them curious for more.
We aimed for each user to feel inspired and motivated to explore the wealth of content available. Thus, we developed a platform that serves as the perfect guide to make the most of every leisure moment, offering quick, practical suggestions for enjoying solo or with family and friends.
With seamless navigation and a smooth experience, readers can delve deeper and discover even more, because stopping is truly living!
The new website reflects blue’s rich editorial diversity. With five main sections – Living, Cooking, Wine, Design, and Travel – each scroll immerses readers in a wealth of content designed to elevate their lifestyle.
Moreover, the platform partners with national radio and television stations, featuring 4 exclusive podcasts. Content is available both for free and through subscription plans. Best of all, the wide array of sections and topics ensures there’s always something new to discover and explore.
The design serves as a visual extension of the brand: dynamic, modern, and consistently infused with the color blue to evoke the serenity and inspiration that define it.
Engaging and lively content presentation prevents redundancy, thereby sustaining the reader’s interest. Sections are organically interconnected, encouraging visitors to delve deeper into new articles and topics.
Above all, the design is inspirational, motivating users to immerse themselves in various sections and explore the themes in greater depth.
From a technical standpoint, we’ve designed a framework that empowers blue’s team to manage their content effortlessly and effectively. Our platform ensures complete autonomy, enabling everything from adding new content to managing private material for subscribers.
Every day is an opportunity to find inspiration and live more intensely, from the small moments of everyday life to great adventures. This is just the beginning of a journey that is constantly evolving, with the aim of creating content that inspires, moves and transforms. Because, deep down, life is made up of stories, and with blue, there’s always a new one waiting to be told.
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