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Website

Blackjack - Website

Client

Skills

  • UI/UX & Web Design
  • Website Development

Website

blackjackwheels.com/

The project

Blackjack is part of RODI INDUSTRIES, S.A., a Portuguese company based in Aveiro that manufactures high quality specialized products for various industries, including cycling, where this group brand is included. ‍In 2018, Vitamina. worked on Blackjack’s digital presence with website development, social media activation and email marketing campaigns. Now, in 2023, the brand once again trusts our team to make a reformulation of the image and the functionalities present in its platform.‍

Goals

  • Reinforce the brand’s new positioning
  • Convey a more sober image
  • Create brand awareness
  • Develop a more functional and modern website
  • Add value to the brand
  • Generating confidence in the product and development processes

Welcome to a new technological awakening

Blackjack’s website has been redesigned to offer users a more modern, intuitive, and dynamic experience. With enhanced search and additional information about its products and differentiating technologies, it aims to facilitate more informed decision-making.

It also features a more sober design, which is ideally in tune with the brand’s new positioning and with a higher and more knowledgeable segment of the market and its needs.

Blackjack’s redesigned website also allows for greater autonomy in managing the back office, as well as greater flexibility in adjusting page layouts and available content, as idealized by the client.

An invitation for the more adventurous

In a purely functional website, where every detail matters, a simulator was also incorporated which promises to make life easier for lovers of this sport.

By filling in a few essential questions, users can find information more easily and more detail about the type of wheels that best suits their needs.

Get ready to ride with BlackJanck Wheels

Blackjack does not have an online store for purchasing their products; however, they have a network of distributors worldwide!

The brand also offers the opportunity for new distributors to sign up by filling out a digital form.

Go Mobile or Go Home

The websites of the future want to be more interactive, responsive and focused on user experience.

It was with this idea in mind that our team ensured an experience with equal usability and quality on all screen formats, and a dynamic designed for mobile.

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