Client
Be~blair is an online store that offers products for health, beauty, and wellness. It’s run by Alcanceteoria which also owns 3 pharmacies with professionals who have over 25 years experience.Vitamina. was the chosen agency to work on its digital strategy, trough performance marketing as well content creation.
With so many options available, navigating the online world of health, beauty, and wellness can be overwhelming.
Be~blair knows that our customers are looking for more than just beauty, cosmetics, and wellness products. They’re looking for an experience that is positive, personalized, and makes them feel good about themselves.
For this reason, we have put together a well-defined communication strategy to help its customers find the right products and advice.
Social networks play a fundamental role in any brand’s strategy. In this case, they allow be~blair to build a close and regular relationship with its community, which is key in an ecommerce environment.
First of all, it was important to get to know the brand, its values and commitment, and this must be clear in all communications and must be consistent across all channels.
In general, the social media follows a visual layout with welcoming but contrasting tones with a tone of voice that is relaxed and closer to the user.
The main goal is to visually attract users to that product or need and, through an assertive and informal copy, clearly explain the benefits and inspire to action.
On the other hand, blog articles that complement social media communication are essential for keeping followers engaged and informed! Plus, they’re just plain fun to read!
As part of the communication strategy, we work on blog articles that provide in-depth information on a variety of topics, from skin care to hair care to makeup tips. And because they’re not constrained by the same time limits as social media posts, they can really delve into the nitty-gritty details that help followers make informed decisions about the products to use.
There are 3 key components to a successful marketing campaign: a great product/service, targeted traffic, and effective performance marketing automation. And Be~Blair has it all!
This is a powerful tool that allows be blair to effectively promote products, leveraging the benefits of digital – high speed distribution and maximum reach in the market and so on.
In order to achieve this, we use different communication strategies:
– Concise, relevant Ads with engaging visuals;
– Use of strong and persuasive words;
– Make it personal.
The goal was to create a connection with the target, generate sales and increase brand awareness. We created performance campaigns for different scenarios such as Black Friday, Valentine’s Day, Summer Sales, that spoke directly to the target audience, adding value and driving sales.
Aside from these seasonal campaigns, we have other on-going campaigns that cross channels and formats aimed at bringing brand awareness and boosting sales.
The world of beauty is vast and complex, with so many brands vying for our attention. And the average person gets around 100 emails per day. That’s a lot of email! And it can be tough to stay on top of all of them.
That’s where performance emails come in. Performance emails are a great way to stay on top of the email game and make sure that be~blair’s potential buyers are getting the most out of their email list.
We have been developing marketing automation campaigns that revolve around three strategies: lead scoring, lead nurturing, and content personalization.
Every month, we try to highlight fantastic brands and products to inspire and facilitate access to the best skin, body, health, and hair care products.
It’s been a learning process for us too, but we’re loving every minute of it!
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