Fun and Fascinating Facts about Websites

It is no secret that in the digital age we live in, it is virtually impossible for a business to survive and thrive without a website. 

Websites can serve a number of purposes such as getting your brand, products, and/or services known to a wider audience, selling your products quickly and effectively, or simply conveying credibility and security to your target audience.

But, have you ever stopped to think about the fascinating peculiarities and facts that revolve around the creation and use of a website? We can tell you that there are a plethora of them, but we leave you here only the most interesting ones.

Did you know that: 79% of users scan the website?

The Nielsen Norman Group found, in a survey conducted with several users, that only 16% of them actually read the website text. Incredible!

This discovery, somewhat concerning the amount of time users spend reading the information, further highlights the importance of including:

• Relevant keywords
• Catchy titles
• Lists and bulleted information
• Shorter sentences grab users’ attention and keep them on for a few seconds longer on your website.

If your website text is not properly formatted to allow for quick and easy reading, users will become frustrated, leading to the early abandonment of your page to move on to the next search result. This could mean the loss of a potential sale for your business.

Good quality graphics, links, and relevant content are some factors that could help you keep users on your website longer.

So, take a look at your content again and try to understand, from a user’s point of view, if your copy is engaging or needs to be optimized to offer a better experience.

Did you know that: ⅔ of users use mobile devices to access websites?

Smartphones are our little pocket computers. From online shopping, and restaurant and flight bookings, to managing emails, meetings, and other communications, mobile phones are used for many more tasks than just phone calls, which they were created for.

So it is very important that you understand if your website is optimized for mobile access to be able to offer a much more dynamic and user-friendly experience. Some companies even choose to adapt their websites to mobile applications.

Did you know that: 72% of users trust both reviews from other customers and recommendations from people they know?

More and more users research relevant and credible information before deciding to make a purchase. Consumers are increasingly informed and not only look for information about the products they want to buy but also want to read reviews from sources they consider trustworthy.

And who better to give an honest opinion than someone who has already tried the product?

So if you have an online business, look to highlight your customer reviews on the website. The design of the pages should highlight user reviews and allow your visitors to check the rating score. Don’t forget to include a link to each user’s individual reviews on the product page, so visitors can learn more about their experience.

Don’t underestimate the power of reviews in your potential customers’ buying decisions!

Did you know that: 47% of users expect website loading time to be no more than 2 seconds?

Time is money and users are not willing to wait for you! ⏰

Google knows very well that users are increasingly impatient, so they have set as one of their factors to prioritize or disadvantage websites the time it takes them to load. 

When a potential customer enters your website, they expect the content to load almost automatically. If the page takes too long to open or stalls frequently, he will move on to the next result, dragging your website to the depths of the search engine, i.e. the second page. ☠️

So pay close attention to your website’s loading speed and the factors that might be contributing to an increase in it. Make sure it is below 2 seconds. Otherwise, you risk being switched to your competitor with a more functional site.

Did you know: the lifespan of your website is only 3 years?

The digital world is constantly changing. From hardware to software, absolutely every aspect of digital undergoes profound changes in a matter of years, and these changes will obviously have an impact on your website.

It’s not enough to create a website to sell your products/services. You have to make recurrent investments in it. Whether it’s time, content review, page optimization, SEO strategy development, or money, software upgrades, improved access and graphics, etc.

If your website was launched more than 3 years ago, consider upgrading it with the new technologies developed that will offer a better experience to your users.

Currently, developing technologies like Artificial Intelligence, IoT, and Blockchain has already started impacting websites, requiring their creators to develop new skills.

Did you already know any of these facts we presented to you?

Developing a website is a complex, yet fascinating task. It involves a variety of technical, creative, and strategic elements. From choosing the right platform to search engine optimization. Every detail matters and every aspect will have a direct influence on your future sales.

We hope that these facts have left you fascinated and that, at the same time, they help you understand a little better the importance of some components of your website and how your business can benefit from them. 

If this is a topic that interests you, we recommend complementing this reading with our blog article on Healthy SEO Habits.